[Use Case] Using Localised Game Metadata For eCommerce Platforms

The video game industry was valued at $173.70 billion in 2020 and is expected to grow to $314.40 billion by 2026. E-commerce portals net a significant percent of this through video games sales revenue. When it comes to these e-retailers making video games discoverable to their consumers, it is vital that the game related information, media, and the like are accurate and up to date. The most important of these is video game metadata. We’ve already gone into detail about what video game metadata is as well as some best practices for game metadata management

To quickly recap, gaming metadata is any sort of information that gives the reader insight into the game, be it titles, character names, setting, and the like. Anyone who is a part of the gaming ecosystem, from retailers to your consumers, use game metadata at some level. In this article, we will endeavor to examine a particular use case of gaming metadata- localized metadata.

There is a need for reliable and detailed metadata at every level of the industry, starting from game development, all the way to sales. A major pain point is when monolingual metadata is used across multiple regions. This reduces ease of access for customers who might not be well-versed with the language and can negatively impact sales. Another issue is when e-retailers tend to cut corners and simply run video game metadata and information through a translator for different languages. Not only can this prove inaccurate, it can also be wrong as often, game data such as names, characters, and the like tend to vary across regions.

Gameopedia’s localized metadata can solve these issues. We provide rich video game metadata from over 180,000 games with millions of facts and insights, across four continents. Our repository is one of the most comprehensive, curated collections of video game metadata, facts, and information.

Who Can Benefit From It?

E-commerce businesses, content distribution platforms, cloud gaming platforms, video game developers and publishers, and whoever else might require high quality video game metadata for their use.

What Localized Video Game Metadata Entails

Quite often, video game information in various regions can be different from one another. This could be the game’s title, protagonist names, publishers, release dates, descriptions/burbs or other details. Making sure your metadata is localized and is updated for consumers from these regions is an important task. 

US e-commerce portal's page for Cyberpunk 2077 Collector's Edition
Japan e-commerce portal's page for Cyberpunk 2077 Collector's Edition

The Need for High Quality Localization of Video Game Metadata

There is a necessity for high quality localized metadata to solve a lot of issues for your e-commerce page. Here are the important ones:

1. Accurate and Nuanced Translations: Finding accurate information can be a challenge. For instance, in Final Fantasy VI, the Japanese name of one of the villains was Orutorosu, a reference to Orthrus/Orthros, a character from Greek Mythology. However, the English translator didn’t make this connection and the enemy ended up being called Ultros. Later, translators realized their error and changed it back to Orthos, though in different Final Fantasy games, he is known as either Orthros or Ultros. Other times it isn’t as simple as word-to-word translations. Quite often, game content gets altered over geographies and cultures. A case would be in Danganronpa V3: Killing Harmony, where for the North American releases, developers changed the names of the sports teams referenced in the dialog to be more relevant to US audiences. The likes of Hanshin Tigers and Yomiuri Giants became the New York Jets and New England Patriots.

 

2. Regional changes to visuals: On occasion, a game can look different across regions. You need to ensure that the video game information, trailers, and images you provide are accurate and tailored for that region. For instance, in the German version of Wolfenstein 2: The New Colossus and Call of Duty: World at War, the Nazi imagery prominent throughout the game in other regions is absent or altered.

Nazi imagery changed for the German release of Wolfenstein 2: The New Colossus. (Source: The Gamer's YouTube.)


3. Regional Game Titles:
Games can be titled differently across regions for a variety of reasons ranging from cultural to publishers’ choices. A significant example of this is the popular Yakuza franchise. The first game was released in Japan originally as Ryū ga Gotoku (Translation: Like a Dragon). The game was released in North America as Yakuza (The Yakuza are members of an organized crime syndicate originating in Japan).

 

4. Regional Publishers: Games often have different publishers for different regions. For example, The Witcher 3: Wild Hunt was published in the US by Warner Bros. Interactive Entertainment Inc. and in the UK by CD Projekt S.A.

5. Age Ratings: There is no global standard for video game age ratings. Often disagreement arises about areas such as graphic violence, virtual sex, violent and gory scenes, partial or full nudity, drug use, and the portrayal of criminal behaviour, and more. There are approximately 21 rating bodies across the globe. For example, in the US, Saints Row The Third- Remastered, comes with Age Rating descriptors of Mature, Blood and Gore, Drug Reference, Sexual Content, Partial Nudity, Strong Language, Users Interact, but in Japan, its simply Z, Crime, Violence.

6. Release Dates: Games are released on different days globally quite often for a variety of reasons. For example, in the US, games usually release on Tuesdays while in the UK, they come out on Friday. Games can also take longer to release in a particular region due to delays with ratings, translations, and the like. Having accurate release dates is essential when it comes to your games’ metadata. For instance, The Witcher 3: Wild Hunt was released in the US and UK on the same day (19-05-2015) but the Japanese version was released on 25-05-2015.

7. Blurbs and Descriptions: Blurbs and descriptions can vary regionally based on cultural nuance and translation differences. Ensuring the correct version is posted on your e-retail portal is vital for good sales and conversions.

English version of the description of The Witcher 3: Wild Hunt.
Japanese version of the description of The Witcher 3: Wild Hunt.


8. Box Art
: Box art differs globally, especially between Western and Japanese editions of games. Making sure the correct regional box art is on your e-commerce page is important information for your customers.

US Box art for Legend of Zelda: Skyward Sword.
US Box art for Legend of Zelda: Skyward Sword.
Japanese Box art for Legend of Zelda: Skyward Sword.
Japanese box art for Legend of Zelda: Skyward Sword


9. Price of the Game:
Game prices can differ across regions. Accurate pricing of games on your ecommerce site is a must to make sure your customers aren’t misled. For example, The Witcher 3: Wild Hunt costs USD$66.79 in Australia from the official GOG portal rather than USD$50.99.

 

10. Region-specific Editions: Games across different regions might have differing content despite the editions having the same name. These editions may vary in content, extras, and the like. For instance, in the collector’s edition of Resident Evil 3, the US edition only comes with a digital copy of the game’s soundtrack, whereas the EU version has an actual physical copy of it along with the other collectibles. Making sure your list of regional editions and details related to them are accurate is essential for your e-commerce site to thrive. 

There are several more cases where names of games, characters, places, and more are altered based on the region they’re released into. Having accurate and localized metadata is essential for your e-commerce enterprise to succeed and for audiences to know about, understand, and buy the game. Apart from solving these challenges, localized metadata also provides you a host of benefits.

How Localized Metadata Benefits your Customers and You

Once your metadata is localized for your consumers, you can see a variety of benefits such as:

– Localized game metadata improves game discoverability as customers in a particular  region will be able to search for it with greater ease.

It can help boost sales on one’s e-commerce portal significantly. ASOS operates a 100% ecommerce business where 60% of their sales come from abroad. This is a result of a multilingual localization strategy.

It helps retailers foray into new international markets. Accurate localization helps customers understand what they are buying and helps build trust. For example, in Spain, a majority of people prefer to consume content in Spanish as opposed to English. Almost 75% of online search queries are in Spanish, and only 28% of Spanish people speak English as a second language, with varying degrees of proficiency. Localizing your portal for multiple languages is vital if you want to succeed in that market.

It offers a personalized experience to your customers and this can help significantly with retention. 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

– It helps your portal appear higher on search engine page results and can thus improve ad revenue and visibility of your e-commerce site.

Why Choose Gameopedia

Gameopedia has you covered with extensive localized video game metadata coverage across four continents. Our expertly-curated video game metadata is constantly updated to provide you with the latest game information. We serve every sector of the industry with SEO-friendly game descriptions, facts, detailed game breakdowns, screenshots, videos, and trailers. 

Reach out to us for accurate localized metadata and video game information for over 180,000 games, spanning across 200 platforms.

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The Problem with Video Game Recommendations and How the E-Commerce Industry can Improve Them

Have you ever browsed through what seemed like Steam’s entire catalog trying to find a game you might like? Have you spent more time on Netflix trying to decide what you want to watch as opposed to watching something? These are problems most of us have faced or are facing, and are a result of several factors, especially lack of personalization.

Personalizing your products for your customers is critical in today’s world. One can see an average increase of 20% in sales when using personalized experiences. Companies want their customers to be aware of how they are catering specifically to user needs. For example, if you’ve played a shooter game, you might be recommended to play another just because other people who liked the first game you played also enjoyed this. Your reasons for playing the former might differ from the others and thus, the latter might not be a good fit for you. The lack of good video game recommendations reduces trust in these companies to provide a good service experience. 

From the companies’ end, good customer experiences help in generating income, as well as differentiating themselves from the competition. An e-commerce company needs to focus on three things to thrive:

  • Increase the acquisition rate of new users
  • Increasing conversion rates of your users
  • Ensure that users don’t leave (reduce churn)

The Importance of Recommendations

Personalization has become a major factor in the success of e-retail companies. Whether it is addressing customers by name in communications or providing them with special offers based on their interests, online stores are increasingly focused on improving this.

Recommendations are the deepest level of personalization and are a necessary feature to be added to their portal. They are integral for both customers and the companies which cater to them for a multitude of reasons we will look at. For a customer, they provide the following benefits:

  • A significantly better user experience
  • A sense of being understood and seen
  • More personalized benefits and deals

For companies, the benefits are just as tangible if not more so:

  • Improved customer engagement
  • Significantly increased customer retention
  • Larger levels of web traffic
  • Better sales and revenue

Below are some examples of companies that thrive based on their recommendation systems.

 

Case Studies

Let’s take a look at one of the world’s most successful companies, Netflix. While Netflix started as a movie rental service, today, they stream movies and have over 200 million paying customers across the globe. A key part of this evolution is their personalized recommendation system. 

Understanding Video Game Recommendations: Netflix's Recommendations
Netflix's recommendation system suggests a variety of content you might enjoy.

Netflix’s recommendation systems have been developed over years by hundreds of engineers after analyzing millions of users. When a new subscriber joins, Netflix asks them to pick shows/movies they like, and as they watch more over time, the suggestions are powered by these as well as some additional factors like:

  • Viewer history
  • Viewer ratings for prior shows
  • Information like title, genre, category, and more
  • Other viewers with similar preferences and taste
  • Time an episode/movie lasts vs time duration of a viewer watching a show
  • The time of the day you’re watching
  • The device on which you’re logged in

Closer to home, we have Steam, which is a digital game distribution system, with more than 120 million monthly active users and a catalog of over 50,000 games. It is also home to a powerful video game recommendation system that helps gamers find games they will love.

They recommend games based on your played games, purchase history, store browsing history, and games that other players with tastes similar to yours love.

 

Understanding Video Game Recommendations: Netflix's Recommendations:Steam's Recommendations
Steam's recommendations are based on a variety of factors like games you've previously played, browsing history, and the like.

However, neither of these do a perfect job. Let’s look at why.

The Problems with Recommendations Today

We’ve looked at the importance of personalization and the role recommendations play in this. However, despite online stores realizing how vital a good quality recommendation is, they still haven’t perfected the art of suggesting the right products. Here are some of the common problems faced by customers while trying to find what they need.

Wrong recommendations: Thanks to imperfect algorithms or lack of high quality data, sites can often suggest irrelevant or incorrect recommendations. These reduce customer trust, engagement, and overall, is a waste of a good opportunity.

Impersonal communication: We all buy products and services for a variety of reasons. However, distributors still use generic and non-engaging messages most of the time while communicating with users. Messages such as “You might like Item X” without mentioning why you might like it can turn your customers off.

Choice overload: Too much choice can be a detriment to your customers. A recent consumer report discovered that more than half (54%) of consumers have stopped purchasing products from a brand or e-retailer website because choosing was too difficult, with 42% admitting to abandoning a planned purchase altogether because there was too much choice. These problems are a result of sub-optimal recommendation systems on websites.

 

Behavior Vs Motivation

The reason for inadequate online recommendations is that these mechanisms are primarily driven by behavior as opposed to motivation.

If several people play the same game, they might do so for different reasons. Let us take one of the most popular games which came out in June 2020, Valorant, as an example. Valorant is a 5v5 tactical first person shooter (FPS) where the characters you play as (agents) all have unique abilities. It has a monthly player base of at least 12 million throughout 2021, making it one of the most popular current FPS titles. Let’s analyze the different possible motivations that drive people to play Valorant:

Satisfying the urge to compete, dominate, and win: A large number of people play video games to compete against other skilled players and dominate the leaderboards for a sense of achievement. Valorant has this in spades with its highly competitive online multiplayer nature and detailed rank progression.

 

Strategizing for the win: Gamers enjoy certain games because they involve a great deal of planning and strategizing to be victorious. With its deeply tactical nature, Valorant satisfies this motivation.

To play with friends or meet people: A significant portion of players like games for their socialisation aspect. Whether it is being able to play with your buddies, meeting new like-minded strangers you can have fun with, or working as a team, Valorant fills these socialization shoes very well.

Current state of product recommendations
Nothing hits the mark like playing games with your squad.

For an adrenaline rush: Gamers often get motivated by the rush of adrenaline or dopamine they get as they play games that excite their senses, and this is what keeps them coming back to the game as well. Valorant certainly fits this criterion.

Aggression: Some people like playing video games for the violence and ferocity that come as a part of the game, especially shooters and hack & slash games. Valorant satisfies this urge.

The behaviour here in common is people playing Valorant. However, as you can see, their motivations may be completely different. For instance, in terms of story and lore, Valorant is found lacking compared to Overwatch, another popular competitive multiplayer title. Thus, people who play Overwatch because they like its lore and narrative aspects might not be as interested in Valorant.

How can you Improve Video Game Recommendations?

Gamer motivations are a culmination of their emotional and psychological makeup while also covering traits like values, personality, and life situations. To revolutionize video game recommendations, you will need to start by understanding the games you’re recommending, and why people play them. Next, look at your user base and try to understand each individual at a fundamental level. Finally, once you have an understanding of the games as well as your user, see why people play what they do, and use that to provide a video game recommendation. As a result of this, you will:

  • Provide fewer recommendations: This will keep you from overloading your customers with choice.
  • Give better recommendations: When you understand your users’ motivations, you can suggest games that are aligned with their motivations every time.
  • Personalized recommendations: Each of your recommendations will effectively communicate why a particular game is right for your user, as well as address their needs.

Apart from the above, you can improve e-retail personalization in general by:

  • Refine your search pages. You can use metadata to improve product descriptions and make it easier for your algorithms to match products to customer preferences and needs.
  • You can use referral bonuses to improve signups and good email marketing that conveys personalized deals and offers to your customers to increase retention.
  • Ensure your home page, product pages, and promotional offers are tailored to your customers’ needs based on data you’ve collected and their preferences. 
  • Intelligent machine learning algorithms combined with high quality data are your best friends. The next section will go into detail about recommendation models you can use in conjunction with them.

Recommendation Models

Below are the models most commonly used by e-commerce companies:

Popularity-based: These are products that are best-selling currently. For example, Among Us blew up in 2020 and was a game that popped up on Steam’s bestseller list. These also include games that have been popular for a long time, such as Counter-Strike: Global Offensive. It is meant primarily for new users on the website.

Quality based: The games which have a high number of positive reviews and ratings show up here based on this model and are recommended to users. However, this might not be the best method as peoples’ tastes can drastically differ, and a game might have ‘boosted’ reviews. Also, newer games might not have enough reviews to show up, despite possibly being something your user might love.

Content-based: This model recommends products based on their similarities with other products. It leverages the description and content of items and an understanding of the user’s consumption history. For example, Valorant is recommended to players who love Overwatch and Counter-Strike: Global Offensive, since it has similar characteristics to both these games.

Collaborative Filtering: In the newer, focused sense, collaborative filtering is a method of making automatic predictions (filtering) about the interests of a user by collecting preferences or taste information from many users (collaborating).The system generates recommendations using only information about rating profiles for different users or items.

Of course, hybrid recommendation systems which use a mix of these models are your best bet to provide personalized recommendations to your customers. Going back to Netflix, they make recommendations by comparing the watching and searching habits of similar users (i.e., collaborative filtering) as well as by offering recommendations that share characteristics with content that a user has rated highly (content-based filtering). 

Metadata is crucial to fuel understanding of your products. This will help you organize your product database, as well as categorize it better. High quality and comprehensive metadata gives personalization algorithms more data to train on. If you want to know more about the importance of video game metadata and managing it, this blog might help you.

Conclusion

Personalizing recommendations is the best way for e-commerce companies to improve revenue as well as stand out among their competitors. When it comes to video games, understanding the motivations as to why people play the games they play is integral to making good suggestions. Gameopedia’s quality-checked and extensive metadata as well as our intelligent sentiment analysis tool can help with optimizing your content and website for better personalization and improving video game recommendations. Contact us to learn more about what we can do for you and your business.

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Managing Video Game Information on E-commerce Websites

The video games industry is one of the fastest growing sectors in today’s world. Those who play video games tend to be some of the most enthusiastic and loyal customers when it comes to the games they love, as well as the most discerning. This sort of audience requires e-commerce stores who are looking to sell video games and associated merchandise to give them three things:

1. They need to provide a fantastic customer experience.
2. They need to provide the products their customers are looking for.
3. They should provide the customer with the ability to discover new gaming products that are right for them.

The gaming sector has been consistently growing over the last two decades, and is one of the few industries that has thrived during the pandemic. People stuck at home found video games a wonderful escape into a virtual, fun reality, leading to a 20% YoY growth from 2019. The market reached over $179 billion in global revenue, and it’s not slowing down. Another result of the pandemic is that bigger and bigger slices of this pie are moving online. Gaming marketplaces like Steam, GOG, and Epic Games, to name a few, are experiencing meteoric growth, demonstrating the increased comfort gamers have with e-commerce services.

Challenges That E-commerce Businesses Contend With

Video game e-commerce retailers deal with quite a few obstacles when it comes to increasing sales. Some of these are:

  • Maintaining customer loyalty and engagement:

Acquiring new customers costs three to five times more than keeping your existing ones. If your checkout processes aren’t easy and your website format is unattractive and hard to navigate, it’s unlikely that your customers will return or even stay on your site long enough to buy something.

  • Standing out amidst competition:

There are so many video game e-commerce portals out there right now, ranging from giants like Steam and Epic Games Store to smaller entities, as well as game developers and publishers directly selling their game. You need to figure out how to set yourself apart from your competitors who offer similar services or products. 

  • Obsolete and outdated technology:

If your technology is outdated or hard to use, it will limit your ability to sell. Whether it is your website or app, your billing solution, or any other feature, it has to be simple to use. Secondly, you need to be able to manage data security to ensure your customers’ confidential data is safe, as well as make sure your website’s functioning isn’t affected. If your data gets hacked, it will lead to a loss of trust.

  • Sourcing accurate data:

To ensure that your products are easily discoverable by your customers, it’s important that their specifications, related media, tags, and the like displayed are accurate and contain relevant information. This data should be periodically updated as needed.

When it comes to ensuring that your customers discover your products and services though, one of the most important factors is video game information/metadata.

Why Is Video Game Information Important In E-commerce

In our blog about video game metadata, we took a deep dive into what exactly metadata for video games is, as well as the different parties which need it. To quickly recap, gaming metadata is any information that gives the reader insight into the game. Everybody that is a part of the gaming ecosystem, from the retailer to the consumer, uses game metadata at some level.

With an exhaustive game metadata repository, you get access to descriptive tags and information, facts, and media that provide an in-depth understanding of the gaming product or service you are offering. This allows you to improve customer retention, engagement, and sales.

Vital Video Game Information

The format in which video game information is presented for a particular gaming product and how it is used can vary depending on the requirement, though there are some fields which most retailers/consumers need. These include:

Title

The title is the official game name in a particular region.

Alternate Title

Alternate Title covers unofficial or common titles associated with a game such as abbreviations.

Game Developers

Developers are the studio, organization, or people that are responsible for creating the video game.

Publishers

Publishers are the entity that is responsible for publishing the video game in a particular region.

Description

This is the official description or blurb of the game released by the developer/publisher.

Age Ratings

The official age ratings and descriptors for a game released by the competent authority in a particular region on a particular platform.

Reviews

Reviews from major editorials about the game.

Platforms the game has released on

Platform information tells consumers what platforms the game is playable on.

Video Game Release Date

The game’s release date in a particular region.

Barcodes

Official Barcodes of the game in a particular region.

SKU Number (From the store)

A SKU number is assigned to a product in order to identify specific information. It  stands for “Stock Keeping Unit” and is a code used to differentiate products typically by an alphanumeric combination of 8-or-so characters.

Screenshots

Screenshot captures from within the game which can showcase its setting, characters, and gameplay for consumers to see.

Trailers

Various gameplay and cinematic trailers released officially for the game.

Gameplay Videos

Gameplay videos are captures of the actual gameplay featuring its mechanics, artwork, graphics, music, and the like to show players in detail what they can expect.

Box Art

This is the cover a hardcopy of a game can come in.

Genres

This category describes the defining Genre of a game, which is a term that summarizes the core gameplay concepts and elements present within. A video game genre is assigned to a video game based solely on its gameplay, and not the story, narrative, or lore. 

Single-player/Multiplayer Info

This covers whether the game can be played in single player or multiplayer, as well as the type of multiplayer (if a multiplayer mode is available.)

Perspective

A video game perspective defines the orientation, position, and angle of the player’s viewpoint of the game. The Main Perspective refers to the perspective that is used most frequently through the game and most if not all of the game is presented to the player in this perspective. 

Gameplay Engine

This mentions the gameplay engine used to build the game.

Theme

The Theme of a video game broadly covers what the game is about. This section details the central theme of the game. A game may have more than one applicable theme.

Cross-play compatibility

Cross play compatibility refers to if users from different platforms such as PC, console, and mobile can play together in a session, as well as gives details about this.

Community Data

Community data covers things such as how many hours a gamer spent playing a particular game, the number of achievements they unlocked, the amount of progress, and other such factors.

In-game achievements

These are achievements which a user can garner within the video game, such as high scores and completionist trophies.

Relations 

These are relations the game might have to other games or gaming products such as prequels, sequels, DLCs, and expansion packs, to name a few.

Metadata for video games - Cyberpunk-2077
Metadata for video games Cyberpunk-2077

Best Practices For Video Game Metadata Management

We’ve established the importance of metadata for video games with respect to maximizing how your customers engage with your products and services. Here are some best practices which can help ensure that you’re utilizing the metadata you have optimally:

1. Have a well-defined strategy:

It helps to have a plan before you start out on incorporating metadata into your future projects. An important question you can ask yourself as you start is what your use cases are for metadata. If your main interest is selling video game console/PC games online, ensure you plan to maximize their visibility and reach with well-defined metadata.

This will help you align your metadata strategy to your business goals and identify important activities.

2. Figure out the scope for your metadata:

In order to focus your resources effectively, you need to analyze both current and future use cases for your gaming metadata. Based on this, you will know the requirements for your web pages and when you’re articulating a solution, you need to specify exactly how you will be doing so: how you will be capturing metadata, integrating it with your page, publishing it, and so on. This will drastically improve product discoverability on your video game e-commerce website or application.

3. Get your metadata from a reliable source and avoid crowdsourcing:

When it comes to obtaining your game-related metadata, the most commonly utilized method, crowdsourcing, often results in poor quality information. It’s easier for details to be incorrect or missed out on without expert curation and strict quality control. With a company like Gameopedia though, any metadata we provide you is run through multiple checks for quality and accuracy, ensuring the final data we give you is error-free.

4. Localize Metadata for the regions you’re selling in:

Quite often, video game information in various regions tend to differ from one another. This could be the game’s title, protagonist names, publishers, release date or other details. Ensuring your metadata is localized and updated for consumers is integral to a game’s discoverability. It can also boost sales on your gaming e-commerce website or portal drastically. Gameopedia has you covered here with extensive localized video game metadata coverage across four continents.

5. Optimize your E-commerce Portal to leverage metadata for Discoverability:

While this isn’t directly related to metadata, it ties in with management and can be used to ensure that as a video game retailer, your customers can find and buy the games they want. Some tips which can help make your website or portal optimal for your consumers are:

-Your customers should ideally be able to navigate to any page on your website in 3 clicks. Include genre categories as a side bar and a clearly visible navigation bar.
-Incorporating detailed video game information through metadata for every one of your available products is essential for delivering effective and relevant search results. Account for typos and misspellings while doing this.
-Implement cross-selling and upselling as much as you can in your website pages. If you see a customer interested in one particular game of a franchise, ensure that your website suggests deals related to not just that game but other ones from the series. Add games or products that are in-demand and trending to your home page.

Metadata management is a continuous activity which needs to be scaled with your organization. The sooner you can incorporate a process to go about it, the easier it will be for your team in the future. Make sure you conduct regular audits to help identify both problems and areas where improvements can be made.

Conclusion

Comprehensive and high quality video game metadata can massively improve discoverability, user engagement, and conversions, helping you capture a larger share of the consumer market. Reach out to us for industry leading video game information for over 180,000 games, spanning across 200 platforms for four continents.

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Car racing video game at an arcade

Why Large Firms In The Video Gaming Ecosystem Rely On Niche Partners Like Gameopedia

The Current Demand For Video Games

The COVID-19 pandemic has forced a lot of people to stay indoors. One pastime that has seen a spike in interest as a result of this forced isolation is video gaming. This sudden increase in the demand for video games has been a huge boon for the Video Game industry. The number of gamers have increased on all platforms, be it mobile, console, or PC. Video game publishers and stores have also reported rapid growth during this period. Even better, this growth has been observed across all sectors of gaming, ranging from the big AAA market to the niche Indie/AA market.

This growth has led to increased collaboration between large companies and smaller firms to tackle the rapidly changing trends in the video game ecosystem.

Video Gaming Ecosystem

Traditionally, large companies find it a challenge to be agile when it comes to decision-making. Their policies are controlled by a huge leadership team, which in turn is influenced by the interests of the company’s investors and shareholders. As a result, bigger companies turn to outsourcing to adapt to changing trends. They partner with smaller, boutique firms that can provide them with various services at a fraction of what it would have cost to set up the same in-house. These smaller firms are focused on a very specific niche in the industry, such as Game Teardowns or Sentiment Analysis of game reviews. This sharp focus allows them to become subject matter experts faster than most large firms. This is just as true in the gaming ecosystem.

Benefits Of Working With Niche Gaming Partners

Let’s see why using niche firms is a more attractive proposition as compared to setting up a new business unit in-house:

  1. Focus – A niche market offering is all about solving those crucial time-consuming and error-prone problems faced by businesses. Niche players do not cast their net wide but are very specific about whom they serve and how they do it. This focus helps bigger companies as they get to take advantage of an expert team’s services without a huge upfront investment.
  2. Scale – Large firms are often skeptical about collaborating with other larger players. Niche firms are a safe bet, as they are more focused on developing their expertise, and the smaller scale at which they operate negates the risk of competition, thus making them an ideal partner for larger firms to collaborate with.
  3. Speed – Niche firms in general do not deal with a lot of bureaucracy and red tape. They operate with much leaner and faster processes, which enables them to constantly adapt to their clients’ needs. This in turn makes it possible to deliver results faster. This speed can rarely be found when collaborating with a larger firm. 
  4. Customizability – Expanding on the previous point, given that niche firms are more flexible with their processes, they are also able to offer more customized solutions without compromising on speed. Their clients are also comfortable discussing more customizable options, as they know that the dedicated team of experts will do their very best to meet the requirements. This is not to say that a larger firm would not be able to offer the same, but it would likely take much longer to get back with a similar offering, not to mention at a significantly higher cost.
  5. Pricing – Speaking of costs, hiring niche firms remains profitable for most large companies, as the former have a small employee base. Every person hired in these firms is chosen after careful consideration and this reflects in the very reasonable pricing structure offered to clients. In these uncertain times, these firms place great emphasis on building relationships, so they are unlikely to increase their rates overnight. This makes them an economical choice to work with.
  6. Dedication – While every service firm does its best to treat its clients with equal priority, the fact remains that the larger the firm, the more likely it is that the client will be given only as much response as contractually obligated. Smaller firms realize the need to treat their clients with utmost priority and can focus on delivering the very best customer experience.

Services that Niche Gaming Firms Can Offer to the Video Game Industry

  • Video Game MetadataMetadata provides essential information about a game such as its developer and publisher, release date, age ratings, and so on, including custom game data as well if necessary. This data is essential to maintain several kinds of game databases and plays an important role in data analysis as well.
  • Game Teardowns – Looking into what makes a game successful can help other developers and publishers understand what makes a game tick. A game teardown offers a vast and comprehensive breakdown of what a game consists of and how all of its moving parts work. This work is best done by experts in the gaming ecosystem who do similar work on hundreds, if not thousands of games each year.
  • Game Insights – Part of the process of making a game involves understanding how the market is reacting to certain elements in a game. A proper analysis of multiple games which have already been released in the market can provide these insights, and not every developer can or will want to do this analysis in-house.
  • Sentiment Analysis – Another service that niche firms in the gaming ecosystem are best suited to offer is sentiment analysis. This involves analyzing the conversations and general sentiment about a game after its release. A game may garner varying opinions from critics and the public. As it is these reviews that influence sales in the long term, understanding these sentiments is important for developers of upcoming games.
  • Game Content For Reference Fingerprints –  Automatic Content Recognition helps identify the game being played on a screen, be it a Smart TV or a Smart Device connected to a TV. ACR data is used by several players in the market, and for the recognition to be made possible, Reference Fingerprints of the game being played are required to match against the sample collected from the consumer.
  • Video Game Media – Some companies – especially stores – require specialized video game media to use on their portals. This includes custom box art, descriptions, short clips, and so on.
  • Customized Services – There are services which are unique to the company looking for them. These services may not have been defined by the industry yet. Resolving them requires a team of experts from the gaming ecosystem who are well-versed with the multitude of games coming into the market each year and can provide custom game data and solutions.

While the gaming industry has been fortunate to come out strong during the pandemic, the world economy continues to remain uncertain. It is also riskier for large firms to take new initiatives in these unpredictable times. In such a period, it is beneficial for large firms to entrust niche companies in the gaming ecosystem to help them adapt to the changing trends, instead of trying to develop new in-house capabilities from scratch.

Gameopedia is one such provider of niche solutions in the gaming industry amidst the video game ecosystem. For more than a decade, we have been building our expertise in providing game metadata, recommendations, and insights, which makes us the top choice for meeting these niche services. We offer a wide range of solutions in the gaming ecosystem that cater to various companies. Interested in what we have to offer? Reach out to us to learn more about our service offerings.

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The Definitive Database Of Video Games

With an estimated market size of $167.5 billion, the video game industry has come a long way since its humble beginnings around fifty years ago. Once marketed almost exclusively towards kids and teens, video games have now matured to create unique experiences for adults as well. This is helped by the fact that the children who grew up playing video games in the 20th century stuck to their hobby and are now adult gamers.

A natural consequence of this evolution is that there are now multiple genres of games to choose from, with each game further having several sub-genres and other elements that make it unique. Even for the most passionate gamer, it can be hard to keep track of the multitude of games arriving in the market each year. This is one of the reasons for the existence of a Video Game Database.

What is a Video Game Database?

A Video Game Database contains intricate video game data on multiple aspects of each game. There were some databases that started in the 1990s, became popular and in fact continue to thrive today. These were almost always crowd-sourced and worked as a good source for gamers and enthusiasts. 

Since then, Video Game Databases have continued to evolve and gave rise to niche Professional Databases for more intricate requirements. They are maintained by teams of video game experts, who take great care in curating the data entered into the database. Their goal is to provide curated and classified high-quality video game data for the gaming ecosystem. 

Before we dive deeper into the two types of databases mentioned above, let us examine the need for a Video Game Database in the first place.

The Need For A Database Of Video Games

With thousands of video games releasing on just one popular marketplace (Steam) every year, it is clear to anyone who works in the industry that there needs to be a process through which one can organize and study data regarding major releases. This is where a database of video games comes into the picture. A properly managed database can provide accurate information about an assortment of games.

The two major types of Video Game Databases – crowdsourced and professionally managed – are both essential to organize and understand the huge stream of data pouring in each year. This video game data, when used efficiently, has several applications, the most prominent of which is to help consumers make smart purchases.

Now let us compare the two major types of databases, looking at the benefits and limitations of each one.

Crowdsourced vs Professional Databases

Video Game Database

What does a Video Game Database contain?

  • Video Game Metadata (Basic information) – This includes information like the game’s release date, developer/publisher, age ratings, release platforms, and so on. Video game metadata is used to quickly identify core information about a game, which can then be used to find games with similar data. 
  • Game Breakdown/Teardown  – A breakdown/teardown of a game breaks down the various concepts and components that make up a game, to analyze what makes it tick. This builds upon the information included in the metadata and adds on data like Genre, Gameplay Actions, Game Concepts (Design choices used in the game), Perspective, Types of Elements used (weapons, mods, and so on). Building upon information collected in a game breakdown, Games can be classified into groups. This classification helps in identifying patterns between games. 
  • Game-related multimedia– These include screenshots, high-definition trailers, and gameplay videos.
  • Relations – This information analyzes how a game is related to other games in a series or franchise. For example, a series includes games that continue their story with sequels. An example of this is the Halo series. A franchise is a group of games that all revolve around a common theme, but have their individual stories. An example of this is the Assassin’s Creed franchise (which, interestingly, also has a series of sequels included)

This varied mix of information enriches the value that a database can provide, giving rise to many potential applications. So, who exactly taps into this potential?

Who Needs A Database Of Video Games?

  • eCommerce Stores – Digital game purchases have gone up by leaps and bounds in recent years. This makes it important for online game stores to ensure that they provide accurate data that are always up to date about each game to their customers using high quality video game metadata. It is also in their interest to provide smart game recommendations for returning customers. These recommendations are powered by algorithms, which in turn need a database to feed them.
  • Game Developers & Publishers – Market research is a key phase in the development of any video game amidst the video game industry. Game developers of all sizes spend a considerable amount of time analyzing the in-trend game features and their competitors’ games to make their games better. Such video game data can easily be provided by a professional database.
  • Advertisers – Advertisers can use video game data for creating better ads, powered by sentiment analysis. This allows advertisers to pick an opportune moment to run their campaign, by reaching out to a targeted and engaged audience, that is already invested in the kind of game(s) being advertised.
  • Media outlets – As competition heats up in the media space, larger outlets can differentiate themselves from their competitors by providing richer and up-to-date video game data to their users via an API that is powered by a stream of data fed by a Video Game Database. The data is then supplemented with high-quality screenshots, trailers and artwork related to the games. 

And it’s not just limited to these four; many digital distribution platforms, gaming websites and forums also require access to an up-to-date video game database.

Conclusion

The recent boom in gaming due to the effects of the COVID-19 pandemic is expected to sustain well into the future. As the number of gamers across the world increases, businesses in the video game industry will need to serve this rising audience more efficiently. Using the functions of a well-maintained database is a step in the right direction.

Gameopedia’s professionally maintained database and high quality video game data can serve multiple needs of businesses in the gaming industry. We provide a vast array of customizable services, powered by our database that contains more than 5 million video game facts/insights and up to 13,000 Game attributes for more than 180,000 games.

Our database keeps growing every day and we are excited to work in the dynamic, ever-changing video game industry. Get in touch with us to know more.

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Everything You Need To Know About Metadata For Video Games

What is Video Game Metadata?

Metadata describes an item, i.e. it is any information that summarizes basic details about the item, which can make finding and working with particular data easier.  For example, the ingredients listed behind a box of cookies is metadata describing the contents of the cookie. 

Similarly, video game metadata refers to descriptors about the game that not only give you an overview of the game like the developer’s name, publisher’s name, release date, game description, and so on, but it also helps the people using this video game data easily understand what the game has to offer without having to purchase or play the game themselves.

What Constitutes Video Game Metadata

Video game metadata could be any information that gives the reader insights about the game. From the release date to the game franchise it belongs to, any information that tells us something about the game can be considered game metadata.

Let’s take the example of Borderlands 3 – an action role-playing first-person shooter. The metadata for this game would look something like this.

Metadata for video games

The information above may appear to be basic but its applications are invaluable to certain sections of the industry. 

This leads to our next question:

Who Needs Metadata For Video Games?

Everybody that is a part of the gaming ecosystem, from the retailer to the consumer, uses video game metadata at some level. The format in which the data is presented and how it is used can vary depending on the requirement. Let us explore this in detail. 

e-Retailers & App Stores

A retailer’s goal is to engage their customer and attend to their needs or solve a problem they have. 

Your first thought might have been retailers want to sell more but it might be more prudent in the long run to gain the trust and loyalty of their existing user base. And gamers are a loyal bunch.

The best way to gain a gamer’s trust? Understand what you are selling inside out. 

With detailed and descriptive metadata and good metadata management policies, the store can display the right games to the customer most likely to buy them. What are these “right games”? They are games which have the features that a customer wants, or a game by the same developer whose earlier work the customer enjoyed for example. This is information that the customer needs to make a decision. By offering the right games, the store improves not just the customer’s user experience but also instills a certain sense of loyalty in them. You gain their trust by putting the customer first with recommendations and search results that solve their problem.

Let’s consider the example of Cyberpunk 2077. Even though it was the most anticipated game of 2020, not everybody was looking forward to the game. This segment of your user base would prefer not to be inundated with content and promotional material regarding the game. For these users, “Cyberpunk 2077” is the definition of not being the “right game”.

Metadata for video games - Cyberpunk-2077

Combining comprehensive game metadata with user behavior, your game store can display content that actually appeals to the audience, making their experience more personalized and improving conversions. But above all, you put the customer first, building their trust in you and retaining their loyalty.

For more information, have a look at our video game metadata offerings for e-Retailers.

Advertisers

People use the same item for different purposes. These purposes are defined by the users’ requirement. For example, while a gamer could be looking for a mouse suitable for gaming, an office employee will look for a mouse more suited for day-to-day use. Depending on their requirement, the features they are looking for can also change.

This means that to advertise the right product to the right consumer, it is vital to understand the “why” and not just the “what”. That way, you don’t just show the user the item that they were looking for, but you also solve their problem.

Let us look at this through the example of a game. The “Mario Kart” franchise is an incredibly popular series of games, having sold over 150 million copies worldwide. These games are enjoyed across all age-groups, by gamers who have different expectations from their gaming habit. 

Mario Kart 8 Deluxe Metadata

Some gamers play because they like to win. They like competitive games.  There are those who play games purely as a social activity that they indulge in with family or friends. There’s another group of gamers who have a hard day at work, and would like to unwind in the evening, without having to worry about complex plotlines or learn advanced gameplay mechanics. 

The beauty of “Mario Kart” is that it has something for all the types of gamers described above, but an advertiser can’t expect to use one campaign to reach out to all three groups. Trying to sell a game in the “Mario Kart” series requires using a different pitch to sell to each of these three kinds of gamers. To do that, they need to understand how to appeal to these target demographics. What keywords do they look out for when making a game purchase? What features do they expect from a game? Do they expect their games to look simple, or photorealistic with complex mechanics?

Hence, the advertisers should not only align with “what” the consumer is looking for but also the “why”. With comprehensive game metadata, ad networks can improve their targeting, making it more personalized while providing context to why the said product is best suited for your needs, and not just the best on the market.

Advertisers can learn more about our data offerings that can benefit their campaigns.

ACR Platforms

With the rise of OTT platforms, we have seen a significant need for Automatic Content Recognition (ACR) – identification technology that utilizes a large database to recognize content (video, audio, or digital images) played on a media device. Using this technology, ACR platforms can not only extract user-specific viewing data like time of viewing, show title, and genre, but also prevent third-parties from pirating online content.

For example, major appliance providers like LG and Samsung do not have a way to track what content is being played on their Smart TVs via gaming consoles, making it difficult for these brands to understand user behavior and interests. Instead, they have to depend on the device manufacturer or third-party providers for this information.

In a world where gaming has become everyone’s new favorite pastime, this information is gold, and paying for this data is not feasible in the long term. This led to manufacturers using ACR to bridge this gap. 

ACR platforms utilize thousands of “fingerprinted” content to use as a reference in identifying the viewer’s on-screen content. With comprehensive game metadata, ACR platforms can tag game videos and screenshots with descriptive tags that describe key characteristics or elements that can be used to identify a specific piece of content.  

Read more on our data offerings for ACR Platforms.

Why Do You Need Metadata For Video Games?

Improve Search Results and Product Discoverability

In a study carried out by Kotaku, 40% of purchased games are never even played. From this information, it is clear that there are people to play games but they can never find the right one. So, to get the right game to the right individual, it is important to catalog these games properly using specialized video game data and metadata management practices.

With an exhaustive game metadata repository, you get access to descriptive tags and information that provide an in-depth understanding of the gaming product or service you are offering. This allows you to improve product placement and discovery.

For example, if a customer is interested in purchasing a popular RPG game called “The Witcher 3: Wild Hunt”, they would understand from the description that the game is an open world Action RPG with a medieval setting. But if they wanted to understand to what extent the open world and RPG elements are present in the game, they could be presented with additional information by using descriptive tags. For this game, some tags would be, “Open World (Defining)”, “Action (Key Feature)”, and “Role Playing (Defining)”. 

From these tags, the customer understands that the game heavily features open world and Role Playing features, while Action elements are strongly present without being the main focus. This additional layer of information can strengthen the customer’s resolve to purchase the game.

Understand and Use Your Data Effectively

The most common problem faced by people working with video game data is that it is not ‘clean’, i.e. it is not organized and easy to understand. This makes working with data difficult and time-consuming. 

With comprehensive metadata, people can make sense of the data presented to them quicker. This reduces turn-around times, and improves the quality of insights derived from the data. Conventionally sourced data would require a great deal of fact-checking and cleaning before you’re sure it’s employable. However, using an organized and quality-checked dataset and good metadata management practices, such as the ones provided by Gameopedia, means you can utilize it right away. 

Improve Trust in Your Data

Organized game data and information, collected in a standardized manner, means that the data is immediately ready for use and its in-depth nature provides transparency that would have been difficult to achieve otherwise.  Gameopedia has a proven track record in delivering standardized metadata consistently, with all the definitions and use cases being agreed upon by a team of gaming experts.

Properly managed video game metadata can help organizations better trust the collected data because they know that the information is curated in an organized manner.

The video game data that we collect can be used for a variety of purposes. How much data you collect and how you use it is at your discretion.  Powerful, descriptive metadata and proper metadata management makes the data easier to understand and use irrespective of the volume.

At Gameopedia, we look to provide informative game metadata to every member of the gaming ecosystem in order to empower their efforts and capture the gaming market. Reach out to us to leverage the power of our data that encompasses over 180,000 games spanning 200 platforms. 

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The Urgent Need For A New Game Taxonomy In 2021

As video games become more complex and have increasingly intricate features, there is a long overdue need for a new, comprehensive Video Game Taxonomy for 2021. In this blog, we will look at the need for a new taxonomy, as well the industries who need these levels of video game classification.

In the last decade, video games have become the world’s favorite pastime. With this massive expansion of the market, every member of the gaming ecosystem, from developers to retailers, now have a larger audience to build games for and sell them to. 

However, selling to this audience can be tricky. Developers and publishers need to understand the complicated formula that works for successful games and then build on it. Retailers, who now have thousands of games to feature on their portals, need to correctly identify and recommend titles that a customer is likely to buy based on their preferences. This is where a comprehensive, flexible, and actionable taxonomy comes into play.

The Definitive Video Game Taxonomy for 2021

Today’s games are complex works of art that are designed to continuously engage a wide audience. To think that only one aspect of a game makes it special is definitely foolish. For example, Candy Crush belongs to the Match-3 Puzzle genre, but is this the mechanic what led to its enormous success?

The answer is no.

The leaderboard, new level additions, timer, move-limit, and reward systems are some of the other attributes of the game that incentive the player to keep returning to the game. More screen time means more ad impressions which translates into more income for the developer, publisher, and ad networks. 

As you can tell from the example above, there are multiple factors that play a part in the success of a game. To identify the importance of these aspects in the game is what matters. And this is where Gameopedia’s Values System comes into play.

The Values System

Gameopedia has been delivering insightful game data to some of the biggest companies in the world since 2008. In the last 12 years, we have created detailed video game breakdowns for over 180,000 games. Over time, we have come to realize that while a genre, feature-set, mechanics, and graphic style may be useful in providing a high-level description about the game, it does not do justice to describe what the game has to offer. 

To help with this, we introduced a rating system that assigns a value to feature-sets and mechanics to help evaluate their importance within the game. Going back to Candy Crush, here is how our video game classification framework would break down the game:

This unique view into the anatomy of a game can reveal information that otherwise would have gone unnoticed. For example, although Puzzle is the main genre of the game, there are certain important attributes of the game like the Beat the Clock mechanic that is more prominently seen in Action games. Clearly, to exclude Action as a Genre would be foolish but it is definitely not more important than solving the Match-3 Puzzle when it comes to game progression.  

This extra layer to the data allows for a more comprehensive look into the game and its offerings. Additionally, you can identify exactly what makes the game popular among its audience and how it can be improved or modified to appeal to another demographic.

The Importance of Detail in Video Game Classification

Starting with Pong in the 70s, video games have evolved from a simple digital game with a couple of controls into more complex entities with multiple characters, storylines, mechanics, and so on. In this multi-billion dollar industry, game developers and publishers are innovating daily to engage a community with a goldfish-like short-lived memory. 

To break into the market, it is important that studios understand market trends, analyse their competition, and identify popular features to gain video game insights. But with thousands of games hitting the shelves each year, it is difficult to recognise what a new game can offer. This is where a well-defined, in-depth, and flexible Video Game Taxonomy can help. 

A comprehensive Game Taxonomy lets you deep-dive into every, single aspect of the game and decode where each feature and mechanic fits in the overall scheme. It also gives you insights into how the developer has designed the game to make it not just enjoyable, but profitable as well.  

How Gameopedia does Video Game Breakdowns using our Game Taxonomy

Let’s take a look at two of the most popular open-world games in the market today: Grand Theft Auto V and Mafia II. Both are relatively well-known but one is clearly more popular than the other. The reason for the crowd loving Grand Theft Auto V more than Mafia II is because of the well-thought out, vast world. Our video game breakdown reveals that Rockstar Games created a dynamic open-world environment with multiple side-missions, heists, and DLC content that immerses the player thoroughly, keeping them in a trance. Mafia II on the other hand, serves the purpose of delivering a more linear story experience, while still allowing the player to explore the open-world.

Both games have been successful in their objective and have proven profitable for their respective publishers. But for someone looking to replicate this success, it is necessary to understand what made each game tick.

Industry-Defining Game Taxonomy Designed With A Purpose In Mind

A comprehensive Video Game Taxonomy has use cases for a wide range of beneficiaries. Gameopedia’s Taxonomy has been created while keeping the pain points and requirements of the gaming ecosystem in mind. 

Retailers – They can help their customers find better results for the kind of games they are looking for. For example, a customer may want to purchase a shooter game. This is a huge genre that has drastically different games that can show up in a search result. A single-player game like Metro Exodus and a multiplayer title like Halo 5 are both shooters, but they are each meant for a different target audience. A well-defined taxonomy can help narrow down the results to suit the customer’s preferences, thus helping the retailer maximise the chances of a sale. 

AdvertisersAdvertisers can benefit from a good Video Game Taxonomy by having access to better ad targeting tools that are built by measuring trends in the community. Understanding the current mood towards popular genres and using these video game insights can help advertisers focus their attention towards maximising returns from markets that are highly receptive.

Developers/Publishers In order to ensure that their in-development game will get a strong start at launch, developers and publishers need to understand the market and analyze their competition. Releasing a game in a particular genre when there is negative sentiment in the market towards that genre can be bad for business. Similarly, releasing a game that is too similar to the competition can also be bad news. Therefore it is essential to do the research beforehand in order to come up with a strong launch strategy. This can be achieved by making use of a comprehensive Video Game Taxonomy and game classification to understand the competition as well as the market.

Conclusion

A good Video Game Taxonomy should ideally be consistent, flexible, and most importantly, up-to-date to keep in touch with evolving market preferences. 

At Gameopedia, our team of experts are constantly at work analyzing the changing trends in the video game market. Our taxonomy is well-researched and built to ensure that the most important aspects are covered accurately. It is vital that you have a good video game classification system such as ours to provide accurate video game breakdowns and get high quality video game insights. If you have a business problem that requires a customized solution powered by a comprehensive Video Game Taxonomy, get in touch with us to start making better business decisions using game data.

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How e-Retailers and App Stores can boost Game Discoverability and Conversions with Quality Game Content and Metadata

The ability to collect from and analyse vast pools of information is expected of all enterprises with a digital footprint. This represents an increasing number of businesses and operations every year.

With more than one-third of all global retailers selling the majority of their products via digital platforms, and the rest expecting the gap between physical and digital retail to shrink ever further in the coming years, it is becoming ever more imperative for e-Retailers and App Stores to streamline their data usage in order to improve uniformity, efficiency, and cost. 

In order to take advantage of the ripe condition of the digital retail market, there needs to be both a mechanism for sourcing large quantities of data, as well as the ability to analyse, categorise, and easily communicate what that data means.

This is especially true in the video game industry, which is growing exponentially, both in terms of overall sales, but also in terms of how many of those sales are switching over to digital retailing.  

PC gaming has steadily been shifting from physical sales to digital sales, with the ratio being 4:1 in favor of physical sales in 2009 in the US, to an almost directly inverse 1:4 in favor of digital sales by 2018Gaming app download revenue was responsible for $20.9 billion, or 72.3% of all app revenue for Q3 2020, across both iOS and Android app stores

As a result of the current global pandemic, which has led many customers to turn to digital options for their needs, Sony has seen the digital sales for their console games grow by 154% this year alone, in comparison to their physical sales growth of 1%. In the same year, for the first time in their history, more than 50% of all their gaming revenue came from digital sales. This trend tracks similarly for other major game developers. A major reason for improved digital sales is good usage of video game taxonomy and metadata.

What is Video Game Metadata?

Game metadata consists of descriptors about the game that not only give you an overview of the game like the developer’s name, publisher’s name, release date, game description, and so on, but it also allows the people who use this data to easily understand what the game has to offer and game content without having to purchase or play the game yourself.

Video Game Metadata

How Stores Benefit from Quality Metadata and Game Content

Video game metadata can be vital in increasing product discovery, as well as providing an enhanced customer experience for discerning customers keen to know more about a product, especially via a digital platform. This increases the transparency offered by a digital retail platform, further increasing the likelihood of a purchase, as well as the customer returning. Video game taxonomy helps in classifying and organizing games which makes it easier for your customers to find what they need.

The presentation of certain keywords regarding genre or gameplay specifications will also greatly enhance a platform’s SEO, allowing visibility across search engines, while simultaneously increasing visibility of related products on the app store or e-retail platform. Powerful video game taxonomy allows retailers to bolster their in-house personalization and search solutions.

Good metadata and  game content is capable of guiding the customer from when they arrive at the app store or e-retailer platform till the point at which they make a purchase. During the discoverability phase, keywords, SEO classifications, and relevant images help the customer along this journey. A varied database improves the targeting of a wider array of customers, leading to increased conversions.

An estimated 65% of users barely swipe or scroll beyond the first images and text they see. The remaining users, however, prefer to examine their products in detail. Access to well-organised video game metadata and game content caters to both types of users. In addition to this, the smart deployment of a well-curated database can keep customers engaged for longer periods, improving website traffic.

Despite the rapidly growing state of the global digital market, the presence of high-quality video game metadata remains minimal. In 2020, most e-retailers and app stores rely on data provided to them by suppliers, and their own in-house collection and sorting. This is an expensive and cumbersome process, with supplier data varying in its quantity, quality, and clarity.

How can e-retailers and App Stores gain the Competitive Edge in Video Game Metadata?

In place of these expensive and inconsistent options, e-retailers and app stores are better served seeking out services and products that specialize in providing metadata collection and curation.

This allows retailers to avoid the hassle and expense of organizing and maintaining their own databases, freeing up their time and capital to be invested elsewhere. It also ensures the accuracy and uniformity of game information across platforms. By utilizing a pre-existing and well-curated database for video game taxonomy, game content, and metadata, e-retailers and app stores will be able to improve existing personalization and product discovery with detailed descriptive tags and metadata.

With that being the case, an even wider, more varied customer base is likely to turn towards e-retailers and app stores for their video game needs. The ability to provide these customers with the most relevant information, organised and classified according to their individual search and spending patterns and quirks by using video game taxonomy, game content, and metadata, is a provably successful way of increasing the frequency a customer returns to purchase more.

With a database spanning 40 years of video game metadata across over 200 platforms, this is where Gameopedia and our products shine. We specialize in a niche suite of data services that improve game discoverability, enhance customer experiences, and increase conversion. Reach out to us for industry leading video game information for over 180,000 games.

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Game Content and Feature Comparison: The Secret to Identifying Untapped Potential

What Are Gamers Looking For?

Different people play games for different reasons. From wanting to feel a sense of competence to seeking an escape from real life, there are numerous motivations, desires, likes, and dislikes that need to be considered when making a game. A gamer’s needs are satisfied by a game’s various components; its genres, themes, art styles, and gameplay mechanics.

Game creators have to take all these factors amongst many others into account while building a game. Also, let’s not forget that each genre has a different set of features that are unique to it.

The Video Game Developer’s Challenge

Gamers know what they want and have always made their feelings clear. 

We all remember Anthem. The game TechRadar described as “a fun game wrapped up in a dull story and a repetitive end-game.” Anthem’s failure to capture the market was a very good indicator of why we should always put the gamer first and not the consumer. 

With repetitive gameplay, a weak storyline, boring NPCs, and messy combat mechanics, the game had everything and nothing. What was missing was a clear understanding of what needs to be included and what doesn’t. It did not understand what the gamer wants in their game content.

Enter Video Game Comparison.

The concept is defined in the name; comparing two or more games on a few specific categories like genre, price, platforms, ratings, and developer, just as you would compare products in any e-commerce store.

The limitation with video game comparison tools, free or paid, is they are mainly consumer-focused. The tools available today are merely skimming across an ocean of potential. And hiding in the depths are actionable insights and information that is useful to not just the consumer, but game creators as well.

All comparisons today are for the consumer and not the gamer. They compare generic criteria like the price, user reviews, platforms, and so on, which provide the consumer with important information but what about the gamer? Herein lies the need for a more robust video game comparison tool in the market.

Advantages Of A Video Game Comparison Tool

1. Understand Exactly What The Gamer Wants

The driving force behind any successful game is not the video game developer, publisher, or game designer, but the gamers who play them. The gamer who will advocate the brilliance of a game to their peers. We can all attest to the power of word of mouth.

No number of positive reviews, gameplay videos, or free merchandise, can ever take the place or provide the value that a “Hey. Have you tried this game? It’s awesome!” can. To leverage the power of word of mouth marketing, you need to understand your audience. You need to understand what the gamer wants from their video game content.

Here is where the power of video game comparisons comes into play. Putting two or more games next to each other, we can dive deep into what exactly led to a game’s success. We can identify the lynchpin (or pins) that made the difference; was it the narrative? The theme? The game content? The graphics? The gameplay? Or a combination of them all? As games get bigger and the market more competitive, an in-depth feature comparison analysis is not just a growing need but a necessity!

2. Identify Game Features & Mechanics That Work

While building a game, game developers have a plethora of features and mechanics to choose from. Granted, some video game mechanics and features are exclusive to a genre. For example, an MMO is defined by its massive online community and persistent game universe, without which the very essence of the genre would be lost. However, some game content and features are commonplace in most game genres like a leaderboard, a health system, enemies, and so on.

With a 360-degree view of the game’s feature-set in relation to others, game developers can identify the important and popular data-points that get the job done. They don’t have to rely on biased market analyses and unimaginative feedback from paid sources to understand what their game needs. They can look at the success of other studios and how they built their games.

3. Get A Holistic View Of The Competitor’s Offerings

You could build the best product in the world and become an overnight success but to continue doing what you love, you need to generate a constant revenue stream. This narrative is true in the gaming industry as well.

A truly successful game does not stop engaging its audience after the first playthrough. It continues to bring the player back again and again with new levels, characters, challenges, upgrades, and more- the list just keeps getting longer. Maybe it’s not the game content but the gameplay that is driving the player back to the game. 

Let’s take the example of Candy Crush. Why is this Match 3 puzzle game so popular with audiences of all ages? They have created an experience designed to keep the player engaged. Everything from the bright colors and peppy background score to the life system is designed to keep the player matching cupcakes. 

Throw in competitive triggers like the leaderboard and Beat the Clock mechanics and BOOM! You have a successful game in your hands.

 

4. Learn How To Stand Out In A Crowded Genre

A report published by Ars Technica in 2014 presented some interesting numbers. 

“…out of the roughly 781 million games registered to Steam accounts,…only 493 million, or 63 percent, have been played even once.”

Ars technica

These numbers were true six years ago and they stand true today. The gaming industry is booming and every month hundreds of games are released into the market hoping to capture an already over-engaged audience. And truth be told, studios are struggling to carve a niche out for themselves in the crowd.

To truly succeed, you don’t just need a brilliant idea and big money, you need to know where to invest that money and how to execute that idea in a sustainable manner. Even large studios, with a large library of successful games and abundant resources at their disposal, get video game content wrong more often than they would like to admit. 

Honestly, there is no right way to go about this. We can only choose the most effective way and if you have read this far, you probably know the answer; game content and feature comparison. 

Looking into thousands of games individually is simply impractical. To truly leverage the power of video game comparisons you need to look at them in small samples with multiple factors coming into play regarding game content like the narrative, game design, game length, character development, and so on. It’s not just about the numbers but the feeling that each element in the game invokes in the player.

To create impactful games that sell, it is imperative to understand your audience, the competition, and the market. 

Looking to create the next best-selling game? Reach out to us to learn more about how Gameopedia can help you do just that.

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