[Use Case] Using Localised Game Metadata For eCommerce Platforms

The video game industry was valued at $173.70 billion in 2020 and is expected to grow to $314.40 billion by 2026. E-commerce portals net a significant percent of this through video games sales revenue. When it comes to these e-retailers making video games discoverable to their consumers, it is vital that the game related information, media, and the like are accurate and up to date. The most important of these is video game metadata. We’ve already gone into detail about what video game metadata is as well as some best practices for game metadata management

To quickly recap, gaming metadata is any sort of information that gives the reader insight into the game, be it titles, character names, setting, and the like. Anyone who is a part of the gaming ecosystem, from retailers to your consumers, use game metadata at some level. In this article, we will endeavor to examine a particular use case of gaming metadata- localized metadata.

There is a need for reliable and detailed metadata at every level of the industry, starting from game development, all the way to sales. A major pain point is when monolingual metadata is used across multiple regions. This reduces ease of access for customers who might not be well-versed with the language and can negatively impact sales. Another issue is when e-retailers tend to cut corners and simply run video game metadata and information through a translator for different languages. Not only can this prove inaccurate, it can also be wrong as often, game data such as names, characters, and the like tend to vary across regions.

Gameopedia’s localized metadata can solve these issues. We provide rich video game metadata from over 180,000 games with millions of facts and insights, across four continents. Our repository is one of the most comprehensive, curated collections of video game metadata, facts, and information.

Who Can Benefit From It?

E-commerce businesses, content distribution platforms, cloud gaming platforms, video game developers and publishers, and whoever else might require high quality video game metadata for their use.

What Localized Video Game Metadata Entails

Quite often, video game information in various regions can be different from one another. This could be the game’s title, protagonist names, publishers, release dates, descriptions/burbs or other details. Making sure your metadata is localized and is updated for consumers from these regions is an important task. 

US e-commerce portal's page for Cyberpunk 2077 Collector's Edition
Japan e-commerce portal's page for Cyberpunk 2077 Collector's Edition

The Need for High Quality Localization of Video Game Metadata

There is a necessity for high quality localized metadata to solve a lot of issues for your e-commerce page. Here are the important ones:

1. Accurate and Nuanced Translations: Finding accurate information can be a challenge. For instance, in Final Fantasy VI, the Japanese name of one of the villains was Orutorosu, a reference to Orthrus/Orthros, a character from Greek Mythology. However, the English translator didn’t make this connection and the enemy ended up being called Ultros. Later, translators realized their error and changed it back to Orthos, though in different Final Fantasy games, he is known as either Orthros or Ultros. Other times it isn’t as simple as word-to-word translations. Quite often, game content gets altered over geographies and cultures. A case would be in Danganronpa V3: Killing Harmony, where for the North American releases, developers changed the names of the sports teams referenced in the dialog to be more relevant to US audiences. The likes of Hanshin Tigers and Yomiuri Giants became the New York Jets and New England Patriots.

 

2. Regional changes to visuals: On occasion, a game can look different across regions. You need to ensure that the video game information, trailers, and images you provide are accurate and tailored for that region. For instance, in the German version of Wolfenstein 2: The New Colossus and Call of Duty: World at War, the Nazi imagery prominent throughout the game in other regions is absent or altered.

Nazi imagery changed for the German release of Wolfenstein 2: The New Colossus. (Source: The Gamer's YouTube.)


3. Regional Game Titles:
Games can be titled differently across regions for a variety of reasons ranging from cultural to publishers’ choices. A significant example of this is the popular Yakuza franchise. The first game was released in Japan originally as Ryū ga Gotoku (Translation: Like a Dragon). The game was released in North America as Yakuza (The Yakuza are members of an organized crime syndicate originating in Japan).

 

4. Regional Publishers: Games often have different publishers for different regions. For example, The Witcher 3: Wild Hunt was published in the US by Warner Bros. Interactive Entertainment Inc. and in the UK by CD Projekt S.A.

5. Age Ratings: There is no global standard for video game age ratings. Often disagreement arises about areas such as graphic violence, virtual sex, violent and gory scenes, partial or full nudity, drug use, and the portrayal of criminal behaviour, and more. There are approximately 21 rating bodies across the globe. For example, in the US, Saints Row The Third- Remastered, comes with Age Rating descriptors of Mature, Blood and Gore, Drug Reference, Sexual Content, Partial Nudity, Strong Language, Users Interact, but in Japan, its simply Z, Crime, Violence.

6. Release Dates: Games are released on different days globally quite often for a variety of reasons. For example, in the US, games usually release on Tuesdays while in the UK, they come out on Friday. Games can also take longer to release in a particular region due to delays with ratings, translations, and the like. Having accurate release dates is essential when it comes to your games’ metadata. For instance, The Witcher 3: Wild Hunt was released in the US and UK on the same day (19-05-2015) but the Japanese version was released on 25-05-2015.

7. Blurbs and Descriptions: Blurbs and descriptions can vary regionally based on cultural nuance and translation differences. Ensuring the correct version is posted on your e-retail portal is vital for good sales and conversions.

English version of the description of The Witcher 3: Wild Hunt.
Japanese version of the description of The Witcher 3: Wild Hunt.


8. Box Art
: Box art differs globally, especially between Western and Japanese editions of games. Making sure the correct regional box art is on your e-commerce page is important information for your customers.

US Box art for Legend of Zelda: Skyward Sword.
US Box art for Legend of Zelda: Skyward Sword.
Japanese Box art for Legend of Zelda: Skyward Sword.
Japanese box art for Legend of Zelda: Skyward Sword


9. Price of the Game:
Game prices can differ across regions. Accurate pricing of games on your ecommerce site is a must to make sure your customers aren’t misled. For example, The Witcher 3: Wild Hunt costs USD$66.79 in Australia from the official GOG portal rather than USD$50.99.

 

10. Region-specific Editions: Games across different regions might have differing content despite the editions having the same name. These editions may vary in content, extras, and the like. For instance, in the collector’s edition of Resident Evil 3, the US edition only comes with a digital copy of the game’s soundtrack, whereas the EU version has an actual physical copy of it along with the other collectibles. Making sure your list of regional editions and details related to them are accurate is essential for your e-commerce site to thrive. 

There are several more cases where names of games, characters, places, and more are altered based on the region they’re released into. Having accurate and localized metadata is essential for your e-commerce enterprise to succeed and for audiences to know about, understand, and buy the game. Apart from solving these challenges, localized metadata also provides you a host of benefits.

How Localized Metadata Benefits your Customers and You

Once your metadata is localized for your consumers, you can see a variety of benefits such as:

– Localized game metadata improves game discoverability as customers in a particular  region will be able to search for it with greater ease.

It can help boost sales on one’s e-commerce portal significantly. ASOS operates a 100% ecommerce business where 60% of their sales come from abroad. This is a result of a multilingual localization strategy.

It helps retailers foray into new international markets. Accurate localization helps customers understand what they are buying and helps build trust. For example, in Spain, a majority of people prefer to consume content in Spanish as opposed to English. Almost 75% of online search queries are in Spanish, and only 28% of Spanish people speak English as a second language, with varying degrees of proficiency. Localizing your portal for multiple languages is vital if you want to succeed in that market.

It offers a personalized experience to your customers and this can help significantly with retention. 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

– It helps your portal appear higher on search engine page results and can thus improve ad revenue and visibility of your e-commerce site.

Why Choose Gameopedia

Gameopedia has you covered with extensive localized video game metadata coverage across four continents. Our expertly-curated video game metadata is constantly updated to provide you with the latest game information. We serve every sector of the industry with SEO-friendly game descriptions, facts, detailed game breakdowns, screenshots, videos, and trailers. 

Reach out to us for accurate localized metadata and video game information for over 180,000 games, spanning across 200 platforms.

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Digitisation: How it’s Changing the Landscape of Video Games

Until recently, the most common method to get a video game you wanted to play was to buy a physical copy of it. However, things have been changing- digital sales of games have overtaken retail games sales. Now, as well as in the future, the digitisation of video games is both the meta as well as the future of gaming. Analysts have estimated that video game revenue will come from almost entirely digital sources as early as 2022.

This can be mainly attributed to digital distribution platforms such as Steam for PC games, or online stores for consoles. Let’s take Steam for instance. It hosts thousands of games from publishers ranging from giants like Bethesda and BioWare, to small indie developers. Not only does it have a variety of digital games though, it also offers regular sales and special events where any game publisher can be sure of selling a large number of copies of a game. 

Digitisation of video games
Steam sales are an excellent time to grab those games you covet at insane prices. Source: Donklelephant

Any good e-retail stores do the below things excellently:
– It provides customers with a great deal of choice, and lets them buy and play these games almost instantly.

– It personalizes the product recommendations to its users based on their preferences and prior purchases.
– It incentivizes them with amazing discounts as well as in-platform rewards.
– It promotes engagement with features like game badges and achievements, friend lists, chat, and more.

 

Apart from benefits for customers, retailers also see the advantages of going digital. They save a significant amount on overhead costs, as well as worrying about unsold or damaged merchandise. Games reaching their target audience has improved significantly as a result of digitisation. The increased access people have to fast internet speeds has widened audiences across new demographics around the globe.

Finally, in the last year and half as a result of the pandemic, gaming as an industry has surged to unprecedented heights. For example, Sony’s fiscal quarter for 2020 began in April as the lockdowns were being implemented globally. Their customers, suddenly house-bound, caused digital sales to make up an astounding 74% of total sales for that quarter, a huge rise from the 59 percent of the previous year. 

Statistic: Digital download ratio of Sony PlayStation gaming software unit sales worldwide from fiscal 1st quarter 2019 to 1st quarter 2021 | Statista
Source: Statista

Advantages of Digitisation

Digitisation comes with a lot of advantages, which we go into below:

– Convenience and ease of access: If you wanted a game ten to fifteen years ago, you would have to visit a physical store, find a copy of the game, and buy it. There were several possible problems, ranging from damaged discs to the game simply being out of stock, as well as the time taken to track down and buy the game. It is also less convenient to store and transport these discs- this is an added cost to the retailer. In today’s digital era, digital games can be bought online by customers with just a few clicks. These platforms also hold a huge variety of games, far more than most physical stores can stock. Further, customers can download and install these games across multiple setups and devices, since they’re tied to an account.

– Personalization: Keeping track of what your customers are buying and playing from your online store is made considerably easier by digitisation. By understanding their preferences and interests, e-retailers can recommend games which are personalized to their customers’ interests.

– A continuously improving game experience: Developers and publishers can gain analytical data about how players engage and interact with their games and also use data tools like sentiment analysis. This helps them to continuously improve and fine-tune their products, ensuring their customers keep getting a better experience going forward.

– Lower costs for customers and retailers alike: E-retailers save a great deal of money by not having to invest in physical stores, cutting out the middlemen, and not having to worry about damaged merchandise, and these cost savings are transferred to the end user. As a result, customers often get great discounts and offers on platforms like Steam during holiday sales and promotions, and even free games on platforms like GoG and Epic Games.

Disadvantages of Digitisation:

It isn’t all positive however- like any industrial transition, digitisation has its costs. Let’s take a look at them:

– Games disappearing forever: If a game is very old, it might not have a digital version of it available. Once taken down from stores, it might disappear forever. An example of this is SimsRefinery- it was lost for decades until someone ran across a floppy disk of the game and made a digital copy of it. Only the existence of a physical copy made its rediscovery possible. This risk also applies to indie games- most of them exist only digitally and if these are removed from e-retail stores, it can lead to them disappearing.

– Data security and protection: As a result of digitisation, a customers’ personal and financial details are often if not always linked with their store accounts, which leaves them vulnerable to data breaches. Whether it is a company accidentally publishing customer details or malicious attacks by hackers, one’s details stored online are always vulnerable to theft or exposure. Companies need to continuously update and upgrade their data security measures to ensure their customer data is safe.

– Closed Platform monopolies: Something to be wary about is the rise of e-shop monopolies on closed platforms. Less competition results in increased prices and stagnant online shopping experiences. Digitisation increases the likelihood of consumers shopping at a platform’s exclusive online store, resulting in higher costs for consumers and publishers alike.

– Licensing concerns, accessibility, and ownership: Traditionally, when an individual buys a physical game, they assume they own that copy and have access to it forever. This works well if you go and purchase a physical disc for example, and gives you a sense of control and ownership. However, when you grab a digital version, you’re really only buying the licence to play it, and this could lead to you losing access to it if the game is removed from the store for some reason. In fact, several major publishers state in their terms of service that if a game isn’t available on their digital platform anymore, you won’t be able to download it again, even if you’d already paid for it.

– The demise of the preowned games market: Games can be expensive, whether they are physical or digital. Buying new copies of them can be hard for quite a few gamers. A way they circumvent this entry barrier to gaming is by buying used physical copies. Several industries such as cars, furniture, electronics, and the like have a thriving pre-owned market and video games are no different. Stores like GameStop have made an industry of reselling used games. However, as a result of digitisation, the preowned games market is heading for its demise as most digital distribution platforms prevent reselling. GameStop closed more than a thousand stores by the end of their fiscal year of 2020, thanks to reduced business and debt. Video games are harder to buy now for a large demographic, which creates a barrier to accessibility.

Trends that Push the Digitisation of Games:

Despite the disadvantages, the gaming industry has been steadily moving towards digitisation for several years now, across multiple gaming platforms. This is a result of certain factors of which we go into detail below:

Shifting game revenue business models: While in the past, the key focus for game retailers and publishers was the number of copies sold, revenue models are evolving across gaming platforms. The free-to-play model lets players play games for no initial charge, introducing monetization at later stages in a variety of ways. These include paying for an ad-free version, buying in-game upgrades and cosmetics, unlocking new areas and characters, and several more. Another model gaining popularity is gaming as a service (GaaS). Similar to how companies provide software as a service (SaaS), GaaS is a subscription-based on-demand service which enables gamers to play titles on hosting servers of video game publishers. Combined with monetizing options like the aforementioned ones, GaaS can help extend the longevity of a video game’s popularity. GaaS also pushes digitisation greatly because the games using it as a revenue model are predominantly digital.

Digital-only console variants: Sony has two variants of their flagship console line, the PlayStation 5. One of these comes with an Ultra HD Blu-ray disc drive and the second runs purely digital games. Their major competitor, the Xbox consoles from Microsoft, also released an All-Digital Edition for the Xbox One S and is expected to launch a similar model for their new Xbox Series X. These variants are a way to ease their customers into a digital future and also improve sales for their game subscription services (PlayStation Now and Xbox Game Pass.)

PS5 digital version
Are digital-only consoles the future of console gaming? Source: Sony Interactive Entertainment

Cloud gaming: Gamers can now directly stream games from the cloud, saving them from having to invest in high end hardware or download huge files. People who don’t have a console or a decent gaming PC can find it difficult to game for entertainment. However, with a rise in access to fast internet, streaming games from the cloud can become a reality in the next few years and already is a major area of focus for several tech giants like Facebook’s Facebook Gaming, Google’s Stadia, and Microsoft’s Xbox Cloud Gaming.

The rise of esports: Esports is estimated to have an annual growth rate of about 10.4% by 2023. Several hundreds of millions of people watch it both casually and hardcore. It had a YoY growth rate of 11.7 percent by February 2020. As a result of the Covid 19 lockdowns, 889 billion minutes of gaming tournaments have been viewed on Twitch, a massive 35% increase from 2019’s 660 billion minutes. Similar popularity which sports leagues and franchises like the NBA and EPL enjoy is seen amidst esports enthusiasts now. Good examples of this are fans buying their favorite team’s merchandise, as well as huge companies sponsoring and collaborating with esport teams and game studios during tournaments. On older platforms like television, as a result of the pandemic, the time slots reserved for cancelled sports events were filled with esports tournaments instead. The games these tournaments are hosted for are predominantly digital releases and have led to the e-sports industry being valued as a multi-billion dollar industry, further promoting digitisation.

Communities plus streaming and creation tools: On YouTube, after music, game videos account for the most videos as well as views on the platform. 

Playing digital games
Being a streamer is an increasingly lucrative proposition. Source: Shutterstock

The time spent by people watching game video content has increased exponentially, especially with streaming services like YouTube Gaming and Twitch. A lot of these games are primarily digital releases. The popularity of this content causes digitisation to shoot up. Reaching people is also easier as a result of tools enabling single-click live streaming, social platforms integrating live video content, and features like Instagram reels which let creators interact with their audiences anytime, anywhere. 

Conclusion

There is no doubt that the future of video games is entering a digital era. The convenience, cost savings, and reach of digital games far outweighs the cons for game makers and consumers alike, plus there are several things publishers can do to improve digital game ownership such as timed refunds, trading, and publishing retro releases on their e-stores, to name a few. With the two major consoles- Xbox and Playstation- both releasing digital-only variants of their consoles which are cheaper, console gamers will be able to push digitisation even further. Developers and publishers are looking to cut down on middlemen and overheads to increase their profits by not depending on retailers to sell their products. For example, Capcom reported how digital sales significantly improved their company’s profits by removing retailers from the sales journey.

It appears to be only a matter of time until CDs and cartridges join the obsolescence of floppy disks and the like. As the gaming industry enters a new age, game companies must face questions regarding preserving past games, digital exclusives, and more, as well as come up with a long-term plan to deal with the shift to digital sales. Promoting cross-platform play and saves will also be essential as it enables users to jump between different devices. CD Projekt Red’s The Witcher 3: Wild Hunt is a great example of this. They offered the game for free on PC if it was owned on a console and made cloud save transfers possible between platforms. 

At this juncture, it isn’t a question of whether digitisation of video games is happening, it’s how it impacts the gaming industry as a whole. To be able to stand out amidst the rising competition, e-retailers must ensure their product pages are accurate and well-optimised, both of which require high quality game metadata. They need to be able to boost their discoverability and keep their customers loyal. Reach out to us for data covering over 180,000 games, spanning 200 platforms across four continents.

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Managing Video Game Information on E-commerce Websites

The video games industry is one of the fastest growing sectors in today’s world. Those who play video games tend to be some of the most enthusiastic and loyal customers when it comes to the games they love, as well as the most discerning. This sort of audience requires e-commerce stores who are looking to sell video games and associated merchandise to give them three things:

1. They need to provide a fantastic customer experience.
2. They need to provide the products their customers are looking for.
3. They should provide the customer with the ability to discover new gaming products that are right for them.

The gaming sector has been consistently growing over the last two decades, and is one of the few industries that has thrived during the pandemic. People stuck at home found video games a wonderful escape into a virtual, fun reality, leading to a 20% YoY growth from 2019. The market reached over $179 billion in global revenue, and it’s not slowing down. Another result of the pandemic is that bigger and bigger slices of this pie are moving online. Gaming marketplaces like Steam, GOG, and Epic Games, to name a few, are experiencing meteoric growth, demonstrating the increased comfort gamers have with e-commerce services.

Challenges That E-commerce Businesses Contend With

Video game e-commerce retailers deal with quite a few obstacles when it comes to increasing sales. Some of these are:

  • Maintaining customer loyalty and engagement:

Acquiring new customers costs three to five times more than keeping your existing ones. If your checkout processes aren’t easy and your website format is unattractive and hard to navigate, it’s unlikely that your customers will return or even stay on your site long enough to buy something.

  • Standing out amidst competition:

There are so many video game e-commerce portals out there right now, ranging from giants like Steam and Epic Games Store to smaller entities, as well as game developers and publishers directly selling their game. You need to figure out how to set yourself apart from your competitors who offer similar services or products. 

  • Obsolete and outdated technology:

If your technology is outdated or hard to use, it will limit your ability to sell. Whether it is your website or app, your billing solution, or any other feature, it has to be simple to use. Secondly, you need to be able to manage data security to ensure your customers’ confidential data is safe, as well as make sure your website’s functioning isn’t affected. If your data gets hacked, it will lead to a loss of trust.

  • Sourcing accurate data:

To ensure that your products are easily discoverable by your customers, it’s important that their specifications, related media, tags, and the like displayed are accurate and contain relevant information. This data should be periodically updated as needed.

When it comes to ensuring that your customers discover your products and services though, one of the most important factors is video game information/metadata.

Why Is Video Game Information Important In E-commerce

In our blog about video game metadata, we took a deep dive into what exactly metadata for video games is, as well as the different parties which need it. To quickly recap, gaming metadata is any information that gives the reader insight into the game. Everybody that is a part of the gaming ecosystem, from the retailer to the consumer, uses game metadata at some level.

With an exhaustive game metadata repository, you get access to descriptive tags and information, facts, and media that provide an in-depth understanding of the gaming product or service you are offering. This allows you to improve customer retention, engagement, and sales.

Vital Video Game Information

The format in which video game information is presented for a particular gaming product and how it is used can vary depending on the requirement, though there are some fields which most retailers/consumers need. These include:

Title

The title is the official game name in a particular region.

Alternate Title

Alternate Title covers unofficial or common titles associated with a game such as abbreviations.

Game Developers

Developers are the studio, organization, or people that are responsible for creating the video game.

Publishers

Publishers are the entity that is responsible for publishing the video game in a particular region.

Description

This is the official description or blurb of the game released by the developer/publisher.

Age Ratings

The official age ratings and descriptors for a game released by the competent authority in a particular region on a particular platform.

Reviews

Reviews from major editorials about the game.

Platforms the game has released on

Platform information tells consumers what platforms the game is playable on.

Video Game Release Date

The game’s release date in a particular region.

Barcodes

Official Barcodes of the game in a particular region.

SKU Number (From the store)

A SKU number is assigned to a product in order to identify specific information. It  stands for “Stock Keeping Unit” and is a code used to differentiate products typically by an alphanumeric combination of 8-or-so characters.

Screenshots

Screenshot captures from within the game which can showcase its setting, characters, and gameplay for consumers to see.

Trailers

Various gameplay and cinematic trailers released officially for the game.

Gameplay Videos

Gameplay videos are captures of the actual gameplay featuring its mechanics, artwork, graphics, music, and the like to show players in detail what they can expect.

Box Art

This is the cover a hardcopy of a game can come in.

Genres

This category describes the defining Genre of a game, which is a term that summarizes the core gameplay concepts and elements present within. A video game genre is assigned to a video game based solely on its gameplay, and not the story, narrative, or lore. 

Single-player/Multiplayer Info

This covers whether the game can be played in single player or multiplayer, as well as the type of multiplayer (if a multiplayer mode is available.)

Perspective

A video game perspective defines the orientation, position, and angle of the player’s viewpoint of the game. The Main Perspective refers to the perspective that is used most frequently through the game and most if not all of the game is presented to the player in this perspective. 

Gameplay Engine

This mentions the gameplay engine used to build the game.

Theme

The Theme of a video game broadly covers what the game is about. This section details the central theme of the game. A game may have more than one applicable theme.

Cross-play compatibility

Cross play compatibility refers to if users from different platforms such as PC, console, and mobile can play together in a session, as well as gives details about this.

Community Data

Community data covers things such as how many hours a gamer spent playing a particular game, the number of achievements they unlocked, the amount of progress, and other such factors.

In-game achievements

These are achievements which a user can garner within the video game, such as high scores and completionist trophies.

Relations 

These are relations the game might have to other games or gaming products such as prequels, sequels, DLCs, and expansion packs, to name a few.

Metadata for video games - Cyberpunk-2077
Metadata for video games Cyberpunk-2077

Best Practices For Video Game Metadata Management

We’ve established the importance of metadata for video games with respect to maximizing how your customers engage with your products and services. Here are some best practices which can help ensure that you’re utilizing the metadata you have optimally:

1. Have a well-defined strategy:

It helps to have a plan before you start out on incorporating metadata into your future projects. An important question you can ask yourself as you start is what your use cases are for metadata. If your main interest is selling video game console/PC games online, ensure you plan to maximize their visibility and reach with well-defined metadata.

This will help you align your metadata strategy to your business goals and identify important activities.

2. Figure out the scope for your metadata:

In order to focus your resources effectively, you need to analyze both current and future use cases for your gaming metadata. Based on this, you will know the requirements for your web pages and when you’re articulating a solution, you need to specify exactly how you will be doing so: how you will be capturing metadata, integrating it with your page, publishing it, and so on. This will drastically improve product discoverability on your video game e-commerce website or application.

3. Get your metadata from a reliable source and avoid crowdsourcing:

When it comes to obtaining your game-related metadata, the most commonly utilized method, crowdsourcing, often results in poor quality information. It’s easier for details to be incorrect or missed out on without expert curation and strict quality control. With a company like Gameopedia though, any metadata we provide you is run through multiple checks for quality and accuracy, ensuring the final data we give you is error-free.

4. Localize Metadata for the regions you’re selling in:

Quite often, video game information in various regions tend to differ from one another. This could be the game’s title, protagonist names, publishers, release date or other details. Ensuring your metadata is localized and updated for consumers is integral to a game’s discoverability. It can also boost sales on your gaming e-commerce website or portal drastically. Gameopedia has you covered here with extensive localized video game metadata coverage across four continents.

5. Optimize your E-commerce Portal to leverage metadata for Discoverability:

While this isn’t directly related to metadata, it ties in with management and can be used to ensure that as a video game retailer, your customers can find and buy the games they want. Some tips which can help make your website or portal optimal for your consumers are:

-Your customers should ideally be able to navigate to any page on your website in 3 clicks. Include genre categories as a side bar and a clearly visible navigation bar.
-Incorporating detailed video game information through metadata for every one of your available products is essential for delivering effective and relevant search results. Account for typos and misspellings while doing this.
-Implement cross-selling and upselling as much as you can in your website pages. If you see a customer interested in one particular game of a franchise, ensure that your website suggests deals related to not just that game but other ones from the series. Add games or products that are in-demand and trending to your home page.

Metadata management is a continuous activity which needs to be scaled with your organization. The sooner you can incorporate a process to go about it, the easier it will be for your team in the future. Make sure you conduct regular audits to help identify both problems and areas where improvements can be made.

Conclusion

Comprehensive and high quality video game metadata can massively improve discoverability, user engagement, and conversions, helping you capture a larger share of the consumer market. Reach out to us for industry leading video game information for over 180,000 games, spanning across 200 platforms for four continents.

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Why Large Firms In The Video Gaming Ecosystem Rely On Niche Partners Like Gameopedia

The Current Demand For Video Games

The COVID-19 pandemic has forced a lot of people to stay indoors. One pastime that has seen a spike in interest as a result of this forced isolation is video gaming. This sudden increase in the demand for video games has been a huge boon for the Video Game industry. The number of gamers have increased on all platforms, be it mobile, console, or PC. Video game publishers and stores have also reported rapid growth during this period. Even better, this growth has been observed across all sectors of gaming, ranging from the big AAA market to the niche Indie/AA market.

This growth has led to increased collaboration between large companies and smaller firms to tackle the rapidly changing trends in the video game ecosystem.

Video Gaming Ecosystem

Traditionally, large companies find it a challenge to be agile when it comes to decision-making. Their policies are controlled by a huge leadership team, which in turn is influenced by the interests of the company’s investors and shareholders. As a result, bigger companies turn to outsourcing to adapt to changing trends. They partner with smaller, boutique firms that can provide them with various services at a fraction of what it would have cost to set up the same in-house. These smaller firms are focused on a very specific niche in the industry, such as Game Teardowns or Sentiment Analysis of game reviews. This sharp focus allows them to become subject matter experts faster than most large firms. This is just as true in the gaming ecosystem.

Benefits Of Working With Niche Gaming Partners

Let’s see why using niche firms is a more attractive proposition as compared to setting up a new business unit in-house:

  1. Focus – A niche market offering is all about solving those crucial time-consuming and error-prone problems faced by businesses. Niche players do not cast their net wide but are very specific about whom they serve and how they do it. This focus helps bigger companies as they get to take advantage of an expert team’s services without a huge upfront investment.
  2. Scale – Large firms are often skeptical about collaborating with other larger players. Niche firms are a safe bet, as they are more focused on developing their expertise, and the smaller scale at which they operate negates the risk of competition, thus making them an ideal partner for larger firms to collaborate with.
  3. Speed – Niche firms in general do not deal with a lot of bureaucracy and red tape. They operate with much leaner and faster processes, which enables them to constantly adapt to their clients’ needs. This in turn makes it possible to deliver results faster. This speed can rarely be found when collaborating with a larger firm. 
  4. Customizability – Expanding on the previous point, given that niche firms are more flexible with their processes, they are also able to offer more customized solutions without compromising on speed. Their clients are also comfortable discussing more customizable options, as they know that the dedicated team of experts will do their very best to meet the requirements. This is not to say that a larger firm would not be able to offer the same, but it would likely take much longer to get back with a similar offering, not to mention at a significantly higher cost.
  5. Pricing – Speaking of costs, hiring niche firms remains profitable for most large companies, as the former have a small employee base. Every person hired in these firms is chosen after careful consideration and this reflects in the very reasonable pricing structure offered to clients. In these uncertain times, these firms place great emphasis on building relationships, so they are unlikely to increase their rates overnight. This makes them an economical choice to work with.
  6. Dedication – While every service firm does its best to treat its clients with equal priority, the fact remains that the larger the firm, the more likely it is that the client will be given only as much response as contractually obligated. Smaller firms realize the need to treat their clients with utmost priority and can focus on delivering the very best customer experience.

Services that Niche Gaming Firms Can Offer to the Video Game Industry

  • Video Game MetadataMetadata provides essential information about a game such as its developer and publisher, release date, age ratings, and so on, including custom game data as well if necessary. This data is essential to maintain several kinds of game databases and plays an important role in data analysis as well.
  • Game Teardowns – Looking into what makes a game successful can help other developers and publishers understand what makes a game tick. A game teardown offers a vast and comprehensive breakdown of what a game consists of and how all of its moving parts work. This work is best done by experts in the gaming ecosystem who do similar work on hundreds, if not thousands of games each year.
  • Game Insights – Part of the process of making a game involves understanding how the market is reacting to certain elements in a game. A proper analysis of multiple games which have already been released in the market can provide these insights, and not every developer can or will want to do this analysis in-house.
  • Sentiment Analysis – Another service that niche firms in the gaming ecosystem are best suited to offer is sentiment analysis. This involves analyzing the conversations and general sentiment about a game after its release. A game may garner varying opinions from critics and the public. As it is these reviews that influence sales in the long term, understanding these sentiments is important for developers of upcoming games.
  • Game Content For Reference Fingerprints –  Automatic Content Recognition helps identify the game being played on a screen, be it a Smart TV or a Smart Device connected to a TV. ACR data is used by several players in the market, and for the recognition to be made possible, Reference Fingerprints of the game being played are required to match against the sample collected from the consumer.
  • Video Game Media – Some companies – especially stores – require specialized video game media to use on their portals. This includes custom box art, descriptions, short clips, and so on.
  • Customized Services – There are services which are unique to the company looking for them. These services may not have been defined by the industry yet. Resolving them requires a team of experts from the gaming ecosystem who are well-versed with the multitude of games coming into the market each year and can provide custom game data and solutions.

While the gaming industry has been fortunate to come out strong during the pandemic, the world economy continues to remain uncertain. It is also riskier for large firms to take new initiatives in these unpredictable times. In such a period, it is beneficial for large firms to entrust niche companies in the gaming ecosystem to help them adapt to the changing trends, instead of trying to develop new in-house capabilities from scratch.

Gameopedia is one such provider of niche solutions in the gaming industry amidst the video game ecosystem. For more than a decade, we have been building our expertise in providing game metadata, recommendations, and insights, which makes us the top choice for meeting these niche services. We offer a wide range of solutions in the gaming ecosystem that cater to various companies. Interested in what we have to offer? Reach out to us to learn more about our service offerings.

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The Definitive Database Of Video Games

With an estimated market size of $167.5 billion, the video game industry has come a long way since its humble beginnings around fifty years ago. Once marketed almost exclusively towards kids and teens, video games have now matured to create unique experiences for adults as well. This is helped by the fact that the children who grew up playing video games in the 20th century stuck to their hobby and are now adult gamers.

A natural consequence of this evolution is that there are now multiple genres of games to choose from, with each game further having several sub-genres and other elements that make it unique. Even for the most passionate gamer, it can be hard to keep track of the multitude of games arriving in the market each year. This is one of the reasons for the existence of a Video Game Database.

What is a Video Game Database?

A Video Game Database contains intricate video game data on multiple aspects of each game. There were some databases that started in the 1990s, became popular and in fact continue to thrive today. These were almost always crowd-sourced and worked as a good source for gamers and enthusiasts. 

Since then, Video Game Databases have continued to evolve and gave rise to niche Professional Databases for more intricate requirements. They are maintained by teams of video game experts, who take great care in curating the data entered into the database. Their goal is to provide curated and classified high-quality video game data for the gaming ecosystem. 

Before we dive deeper into the two types of databases mentioned above, let us examine the need for a Video Game Database in the first place.

The Need For A Database Of Video Games

With thousands of video games releasing on just one popular marketplace (Steam) every year, it is clear to anyone who works in the industry that there needs to be a process through which one can organize and study data regarding major releases. This is where a database of video games comes into the picture. A properly managed database can provide accurate information about an assortment of games.

The two major types of Video Game Databases – crowdsourced and professionally managed – are both essential to organize and understand the huge stream of data pouring in each year. This video game data, when used efficiently, has several applications, the most prominent of which is to help consumers make smart purchases.

Now let us compare the two major types of databases, looking at the benefits and limitations of each one.

Crowdsourced vs Professional Databases

Video Game Database

What does a Video Game Database contain?

  • Video Game Metadata (Basic information) – This includes information like the game’s release date, developer/publisher, age ratings, release platforms, and so on. Video game metadata is used to quickly identify core information about a game, which can then be used to find games with similar data. 
  • Game Breakdown/Teardown  – A breakdown/teardown of a game breaks down the various concepts and components that make up a game, to analyze what makes it tick. This builds upon the information included in the metadata and adds on data like Genre, Gameplay Actions, Game Concepts (Design choices used in the game), Perspective, Types of Elements used (weapons, mods, and so on). Building upon information collected in a game breakdown, Games can be classified into groups. This classification helps in identifying patterns between games. 
  • Game-related multimedia– These include screenshots, high-definition trailers, and gameplay videos.
  • Relations – This information analyzes how a game is related to other games in a series or franchise. For example, a series includes games that continue their story with sequels. An example of this is the Halo series. A franchise is a group of games that all revolve around a common theme, but have their individual stories. An example of this is the Assassin’s Creed franchise (which, interestingly, also has a series of sequels included)

This varied mix of information enriches the value that a database can provide, giving rise to many potential applications. So, who exactly taps into this potential?

Who Needs A Database Of Video Games?

  • eCommerce Stores – Digital game purchases have gone up by leaps and bounds in recent years. This makes it important for online game stores to ensure that they provide accurate data that are always up to date about each game to their customers using high quality video game metadata. It is also in their interest to provide smart game recommendations for returning customers. These recommendations are powered by algorithms, which in turn need a database to feed them.
  • Game Developers & Publishers – Market research is a key phase in the development of any video game amidst the video game industry. Game developers of all sizes spend a considerable amount of time analyzing the in-trend game features and their competitors’ games to make their games better. Such video game data can easily be provided by a professional database.
  • Advertisers – Advertisers can use video game data for creating better ads, powered by sentiment analysis. This allows advertisers to pick an opportune moment to run their campaign, by reaching out to a targeted and engaged audience, that is already invested in the kind of game(s) being advertised.
  • Media outlets – As competition heats up in the media space, larger outlets can differentiate themselves from their competitors by providing richer and up-to-date video game data to their users via an API that is powered by a stream of data fed by a Video Game Database. The data is then supplemented with high-quality screenshots, trailers and artwork related to the games. 

And it’s not just limited to these four; many digital distribution platforms, gaming websites and forums also require access to an up-to-date video game database.

Conclusion

The recent boom in gaming due to the effects of the COVID-19 pandemic is expected to sustain well into the future. As the number of gamers across the world increases, businesses in the video game industry will need to serve this rising audience more efficiently. Using the functions of a well-maintained database is a step in the right direction.

Gameopedia’s professionally maintained database and high quality video game data can serve multiple needs of businesses in the gaming industry. We provide a vast array of customizable services, powered by our database that contains more than 5 million video game facts/insights and up to 13,000 Game attributes for more than 180,000 games.

Our database keeps growing every day and we are excited to work in the dynamic, ever-changing video game industry. Get in touch with us to know more.

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Everything You Need To Know About Metadata For Video Games

What is Video Game Metadata?

Metadata describes an item, i.e. it is any information that summarizes basic details about the item, which can make finding and working with particular data easier.  For example, the ingredients listed behind a box of cookies is metadata describing the contents of the cookie. 

Similarly, video game metadata refers to descriptors about the game that not only give you an overview of the game like the developer’s name, publisher’s name, release date, game description, and so on, but it also helps the people using this video game data easily understand what the game has to offer without having to purchase or play the game themselves.

What Constitutes Video Game Metadata

Video game metadata could be any information that gives the reader insights about the game. From the release date to the game franchise it belongs to, any information that tells us something about the game can be considered game metadata.

Let’s take the example of Borderlands 3 – an action role-playing first-person shooter. The metadata for this game would look something like this.

Metadata for video games

The information above may appear to be basic but its applications are invaluable to certain sections of the industry. 

This leads to our next question:

Who Needs Metadata For Video Games?

Everybody that is a part of the gaming ecosystem, from the retailer to the consumer, uses video game metadata at some level. The format in which the data is presented and how it is used can vary depending on the requirement. Let us explore this in detail. 

e-Retailers & App Stores

A retailer’s goal is to engage their customer and attend to their needs or solve a problem they have. 

Your first thought might have been retailers want to sell more but it might be more prudent in the long run to gain the trust and loyalty of their existing user base. And gamers are a loyal bunch.

The best way to gain a gamer’s trust? Understand what you are selling inside out. 

With detailed and descriptive metadata and good metadata management policies, the store can display the right games to the customer most likely to buy them. What are these “right games”? They are games which have the features that a customer wants, or a game by the same developer whose earlier work the customer enjoyed for example. This is information that the customer needs to make a decision. By offering the right games, the store improves not just the customer’s user experience but also instills a certain sense of loyalty in them. You gain their trust by putting the customer first with recommendations and search results that solve their problem.

Let’s consider the example of Cyberpunk 2077. Even though it was the most anticipated game of 2020, not everybody was looking forward to the game. This segment of your user base would prefer not to be inundated with content and promotional material regarding the game. For these users, “Cyberpunk 2077” is the definition of not being the “right game”.

Metadata for video games - Cyberpunk-2077

Combining comprehensive game metadata with user behavior, your game store can display content that actually appeals to the audience, making their experience more personalized and improving conversions. But above all, you put the customer first, building their trust in you and retaining their loyalty.

For more information, have a look at our video game metadata offerings for e-Retailers.

Advertisers

People use the same item for different purposes. These purposes are defined by the users’ requirement. For example, while a gamer could be looking for a mouse suitable for gaming, an office employee will look for a mouse more suited for day-to-day use. Depending on their requirement, the features they are looking for can also change.

This means that to advertise the right product to the right consumer, it is vital to understand the “why” and not just the “what”. That way, you don’t just show the user the item that they were looking for, but you also solve their problem.

Let us look at this through the example of a game. The “Mario Kart” franchise is an incredibly popular series of games, having sold over 150 million copies worldwide. These games are enjoyed across all age-groups, by gamers who have different expectations from their gaming habit. 

Mario Kart 8 Deluxe Metadata

Some gamers play because they like to win. They like competitive games.  There are those who play games purely as a social activity that they indulge in with family or friends. There’s another group of gamers who have a hard day at work, and would like to unwind in the evening, without having to worry about complex plotlines or learn advanced gameplay mechanics. 

The beauty of “Mario Kart” is that it has something for all the types of gamers described above, but an advertiser can’t expect to use one campaign to reach out to all three groups. Trying to sell a game in the “Mario Kart” series requires using a different pitch to sell to each of these three kinds of gamers. To do that, they need to understand how to appeal to these target demographics. What keywords do they look out for when making a game purchase? What features do they expect from a game? Do they expect their games to look simple, or photorealistic with complex mechanics?

Hence, the advertisers should not only align with “what” the consumer is looking for but also the “why”. With comprehensive game metadata, ad networks can improve their targeting, making it more personalized while providing context to why the said product is best suited for your needs, and not just the best on the market.

Advertisers can learn more about our data offerings that can benefit their campaigns.

ACR Platforms

With the rise of OTT platforms, we have seen a significant need for Automatic Content Recognition (ACR) – identification technology that utilizes a large database to recognize content (video, audio, or digital images) played on a media device. Using this technology, ACR platforms can not only extract user-specific viewing data like time of viewing, show title, and genre, but also prevent third-parties from pirating online content.

For example, major appliance providers like LG and Samsung do not have a way to track what content is being played on their Smart TVs via gaming consoles, making it difficult for these brands to understand user behavior and interests. Instead, they have to depend on the device manufacturer or third-party providers for this information.

In a world where gaming has become everyone’s new favorite pastime, this information is gold, and paying for this data is not feasible in the long term. This led to manufacturers using ACR to bridge this gap. 

ACR platforms utilize thousands of “fingerprinted” content to use as a reference in identifying the viewer’s on-screen content. With comprehensive game metadata, ACR platforms can tag game videos and screenshots with descriptive tags that describe key characteristics or elements that can be used to identify a specific piece of content.  

Read more on our data offerings for ACR Platforms.

Why Do You Need Metadata For Video Games?

Improve Search Results and Product Discoverability

In a study carried out by Kotaku, 40% of purchased games are never even played. From this information, it is clear that there are people to play games but they can never find the right one. So, to get the right game to the right individual, it is important to catalog these games properly using specialized video game data and metadata management practices.

With an exhaustive game metadata repository, you get access to descriptive tags and information that provide an in-depth understanding of the gaming product or service you are offering. This allows you to improve product placement and discovery.

For example, if a customer is interested in purchasing a popular RPG game called “The Witcher 3: Wild Hunt”, they would understand from the description that the game is an open world Action RPG with a medieval setting. But if they wanted to understand to what extent the open world and RPG elements are present in the game, they could be presented with additional information by using descriptive tags. For this game, some tags would be, “Open World (Defining)”, “Action (Key Feature)”, and “Role Playing (Defining)”. 

From these tags, the customer understands that the game heavily features open world and Role Playing features, while Action elements are strongly present without being the main focus. This additional layer of information can strengthen the customer’s resolve to purchase the game.

Understand and Use Your Data Effectively

The most common problem faced by people working with video game data is that it is not ‘clean’, i.e. it is not organized and easy to understand. This makes working with data difficult and time-consuming. 

With comprehensive metadata, people can make sense of the data presented to them quicker. This reduces turn-around times, and improves the quality of insights derived from the data. Conventionally sourced data would require a great deal of fact-checking and cleaning before you’re sure it’s employable. However, using an organized and quality-checked dataset and good metadata management practices, such as the ones provided by Gameopedia, means you can utilize it right away. 

Improve Trust in Your Data

Organized game data and information, collected in a standardized manner, means that the data is immediately ready for use and its in-depth nature provides transparency that would have been difficult to achieve otherwise.  Gameopedia has a proven track record in delivering standardized metadata consistently, with all the definitions and use cases being agreed upon by a team of gaming experts.

Properly managed video game metadata can help organizations better trust the collected data because they know that the information is curated in an organized manner.

The video game data that we collect can be used for a variety of purposes. How much data you collect and how you use it is at your discretion.  Powerful, descriptive metadata and proper metadata management makes the data easier to understand and use irrespective of the volume.

At Gameopedia, we look to provide informative game metadata to every member of the gaming ecosystem in order to empower their efforts and capture the gaming market. Reach out to us to leverage the power of our data that encompasses over 180,000 games spanning 200 platforms. 

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The Urgent Need For A New Game Taxonomy In 2021

As video games become more complex and have increasingly intricate features, there is a long overdue need for a new, comprehensive Video Game Taxonomy for 2021. In this blog, we will look at the need for a new taxonomy, as well the industries who need these levels of video game classification.

In the last decade, video games have become the world’s favorite pastime. With this massive expansion of the market, every member of the gaming ecosystem, from developers to retailers, now have a larger audience to build games for and sell them to. 

However, selling to this audience can be tricky. Developers and publishers need to understand the complicated formula that works for successful games and then build on it. Retailers, who now have thousands of games to feature on their portals, need to correctly identify and recommend titles that a customer is likely to buy based on their preferences. This is where a comprehensive, flexible, and actionable taxonomy comes into play.

The Definitive Video Game Taxonomy for 2021

Today’s games are complex works of art that are designed to continuously engage a wide audience. To think that only one aspect of a game makes it special is definitely foolish. For example, Candy Crush belongs to the Match-3 Puzzle genre, but is this the mechanic what led to its enormous success?

The answer is no.

The leaderboard, new level additions, timer, move-limit, and reward systems are some of the other attributes of the game that incentive the player to keep returning to the game. More screen time means more ad impressions which translates into more income for the developer, publisher, and ad networks. 

As you can tell from the example above, there are multiple factors that play a part in the success of a game. To identify the importance of these aspects in the game is what matters. And this is where Gameopedia’s Values System comes into play.

The Values System

Gameopedia has been delivering insightful game data to some of the biggest companies in the world since 2008. In the last 12 years, we have created detailed video game breakdowns for over 180,000 games. Over time, we have come to realize that while a genre, feature-set, mechanics, and graphic style may be useful in providing a high-level description about the game, it does not do justice to describe what the game has to offer. 

To help with this, we introduced a rating system that assigns a value to feature-sets and mechanics to help evaluate their importance within the game. Going back to Candy Crush, here is how our video game classification framework would break down the game:

This unique view into the anatomy of a game can reveal information that otherwise would have gone unnoticed. For example, although Puzzle is the main genre of the game, there are certain important attributes of the game like the Beat the Clock mechanic that is more prominently seen in Action games. Clearly, to exclude Action as a Genre would be foolish but it is definitely not more important than solving the Match-3 Puzzle when it comes to game progression.  

This extra layer to the data allows for a more comprehensive look into the game and its offerings. Additionally, you can identify exactly what makes the game popular among its audience and how it can be improved or modified to appeal to another demographic.

The Importance of Detail in Video Game Classification

Starting with Pong in the 70s, video games have evolved from a simple digital game with a couple of controls into more complex entities with multiple characters, storylines, mechanics, and so on. In this multi-billion dollar industry, game developers and publishers are innovating daily to engage a community with a goldfish-like short-lived memory. 

To break into the market, it is important that studios understand market trends, analyse their competition, and identify popular features to gain video game insights. But with thousands of games hitting the shelves each year, it is difficult to recognise what a new game can offer. This is where a well-defined, in-depth, and flexible Video Game Taxonomy can help. 

A comprehensive Game Taxonomy lets you deep-dive into every, single aspect of the game and decode where each feature and mechanic fits in the overall scheme. It also gives you insights into how the developer has designed the game to make it not just enjoyable, but profitable as well.  

How Gameopedia does Video Game Breakdowns using our Game Taxonomy

Let’s take a look at two of the most popular open-world games in the market today: Grand Theft Auto V and Mafia II. Both are relatively well-known but one is clearly more popular than the other. The reason for the crowd loving Grand Theft Auto V more than Mafia II is because of the well-thought out, vast world. Our video game breakdown reveals that Rockstar Games created a dynamic open-world environment with multiple side-missions, heists, and DLC content that immerses the player thoroughly, keeping them in a trance. Mafia II on the other hand, serves the purpose of delivering a more linear story experience, while still allowing the player to explore the open-world.

Both games have been successful in their objective and have proven profitable for their respective publishers. But for someone looking to replicate this success, it is necessary to understand what made each game tick.

Industry-Defining Game Taxonomy Designed With A Purpose In Mind

A comprehensive Video Game Taxonomy has use cases for a wide range of beneficiaries. Gameopedia’s Taxonomy has been created while keeping the pain points and requirements of the gaming ecosystem in mind. 

Retailers – They can help their customers find better results for the kind of games they are looking for. For example, a customer may want to purchase a shooter game. This is a huge genre that has drastically different games that can show up in a search result. A single-player game like Metro Exodus and a multiplayer title like Halo 5 are both shooters, but they are each meant for a different target audience. A well-defined taxonomy can help narrow down the results to suit the customer’s preferences, thus helping the retailer maximise the chances of a sale. 

AdvertisersAdvertisers can benefit from a good Video Game Taxonomy by having access to better ad targeting tools that are built by measuring trends in the community. Understanding the current mood towards popular genres and using these video game insights can help advertisers focus their attention towards maximising returns from markets that are highly receptive.

Developers/Publishers In order to ensure that their in-development game will get a strong start at launch, developers and publishers need to understand the market and analyze their competition. Releasing a game in a particular genre when there is negative sentiment in the market towards that genre can be bad for business. Similarly, releasing a game that is too similar to the competition can also be bad news. Therefore it is essential to do the research beforehand in order to come up with a strong launch strategy. This can be achieved by making use of a comprehensive Video Game Taxonomy and game classification to understand the competition as well as the market.

Conclusion

A good Video Game Taxonomy should ideally be consistent, flexible, and most importantly, up-to-date to keep in touch with evolving market preferences. 

At Gameopedia, our team of experts are constantly at work analyzing the changing trends in the video game market. Our taxonomy is well-researched and built to ensure that the most important aspects are covered accurately. It is vital that you have a good video game classification system such as ours to provide accurate video game breakdowns and get high quality video game insights. If you have a business problem that requires a customized solution powered by a comprehensive Video Game Taxonomy, get in touch with us to start making better business decisions using game data.

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How e-Retailers and App Stores can boost Game Discoverability and Conversions with Quality Game Content and Metadata

The ability to collect from and analyse vast pools of information is expected of all enterprises with a digital footprint. This represents an increasing number of businesses and operations every year.

With more than one-third of all global retailers selling the majority of their products via digital platforms, and the rest expecting the gap between physical and digital retail to shrink ever further in the coming years, it is becoming ever more imperative for e-Retailers and App Stores to streamline their data usage in order to improve uniformity, efficiency, and cost. 

In order to take advantage of the ripe condition of the digital retail market, there needs to be both a mechanism for sourcing large quantities of data, as well as the ability to analyse, categorise, and easily communicate what that data means.

This is especially true in the video game industry, which is growing exponentially, both in terms of overall sales, but also in terms of how many of those sales are switching over to digital retailing.  

PC gaming has steadily been shifting from physical sales to digital sales, with the ratio being 4:1 in favor of physical sales in 2009 in the US, to an almost directly inverse 1:4 in favor of digital sales by 2018Gaming app download revenue was responsible for $20.9 billion, or 72.3% of all app revenue for Q3 2020, across both iOS and Android app stores

As a result of the current global pandemic, which has led many customers to turn to digital options for their needs, Sony has seen the digital sales for their console games grow by 154% this year alone, in comparison to their physical sales growth of 1%. In the same year, for the first time in their history, more than 50% of all their gaming revenue came from digital sales. This trend tracks similarly for other major game developers. A major reason for improved digital sales is good usage of video game taxonomy and metadata.

What is Video Game Metadata?

Game metadata consists of descriptors about the game that not only give you an overview of the game like the developer’s name, publisher’s name, release date, game description, and so on, but it also allows the people who use this data to easily understand what the game has to offer and game content without having to purchase or play the game yourself.

Video Game Metadata

How Stores Benefit from Quality Metadata and Game Content

Video game metadata can be vital in increasing product discovery, as well as providing an enhanced customer experience for discerning customers keen to know more about a product, especially via a digital platform. This increases the transparency offered by a digital retail platform, further increasing the likelihood of a purchase, as well as the customer returning. Video game taxonomy helps in classifying and organizing games which makes it easier for your customers to find what they need.

The presentation of certain keywords regarding genre or gameplay specifications will also greatly enhance a platform’s SEO, allowing visibility across search engines, while simultaneously increasing visibility of related products on the app store or e-retail platform. Powerful video game taxonomy allows retailers to bolster their in-house personalization and search solutions.

Good metadata and  game content is capable of guiding the customer from when they arrive at the app store or e-retailer platform till the point at which they make a purchase. During the discoverability phase, keywords, SEO classifications, and relevant images help the customer along this journey. A varied database improves the targeting of a wider array of customers, leading to increased conversions.

An estimated 65% of users barely swipe or scroll beyond the first images and text they see. The remaining users, however, prefer to examine their products in detail. Access to well-organised video game metadata and game content caters to both types of users. In addition to this, the smart deployment of a well-curated database can keep customers engaged for longer periods, improving website traffic.

Despite the rapidly growing state of the global digital market, the presence of high-quality video game metadata remains minimal. In 2020, most e-retailers and app stores rely on data provided to them by suppliers, and their own in-house collection and sorting. This is an expensive and cumbersome process, with supplier data varying in its quantity, quality, and clarity.

How can e-retailers and App Stores gain the Competitive Edge in Video Game Metadata?

In place of these expensive and inconsistent options, e-retailers and app stores are better served seeking out services and products that specialize in providing metadata collection and curation.

This allows retailers to avoid the hassle and expense of organizing and maintaining their own databases, freeing up their time and capital to be invested elsewhere. It also ensures the accuracy and uniformity of game information across platforms. By utilizing a pre-existing and well-curated database for video game taxonomy, game content, and metadata, e-retailers and app stores will be able to improve existing personalization and product discovery with detailed descriptive tags and metadata.

With that being the case, an even wider, more varied customer base is likely to turn towards e-retailers and app stores for their video game needs. The ability to provide these customers with the most relevant information, organised and classified according to their individual search and spending patterns and quirks by using video game taxonomy, game content, and metadata, is a provably successful way of increasing the frequency a customer returns to purchase more.

With a database spanning 40 years of video game metadata across over 200 platforms, this is where Gameopedia and our products shine. We specialize in a niche suite of data services that improve game discoverability, enhance customer experiences, and increase conversion. Reach out to us for industry leading video game information for over 180,000 games.

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